March 2024 – Page 51 – storyboard18

boAt highlights detrimental impact of women objectification through new campaign

Through a mix of humor, satire, and direct engagement, the brand seeks to highlight the detrimental impact of terms like “item,” “tandoori murgi,” “butter,” “Pataka,” and “bomb” on the objectification and dehumanization of women.

Britannia Marie Gold picks an act over an ad: Launches new platform HerStore on Women’s Day

HerStore is a platform to list both products and services for Indian consumers at no additional cost to sellers and 0 percent commission model. The platform will soon be available in several Indian languages such as Hindi, Kannada, Bengali, Tamil and many more. Currently, over 50 businesses have already been listed on HerStore marketplace. (Image source: Official website)

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.

Bloomberg vs Zee: Delhi HC reserves verdict on plea against order to take down Zee article

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

Presiding Justice Shalinder Kaur asked the parties to file their written submissions and reserved his judgement.

Netflix most positively viewed by female customers; Amazon strongest brand amongst females: Report

Compared to men, where Amazon Prime Video scores higher than Netflix, the latter is more positively perceived by women. (Image source: Moneycontrol)

Within the smartphones category, iPhone was the most positively perceived brand among females (78.4), followed by Samsung (76.0) and Vivo (67.3).

Dark Parle-G’s picture goes viral on X; netizens speculate

The product has been initially launched in Maharashtra and is now available in mom and pop stores. The company also plans to gradually introduce it across the entire country. However, it is not yet available in malls or on e-commerce platforms. (Image source: Ramsa Chaudhary via X)

Recently, a picture of a new alleged chocolate version of Parle’s iconic biscuits, Parle-G, has started circulating on social media, generating mixed responses from netizens.

ITC’s B Natural celebrates farmerettes on International Women’s Day

In collaboration with non-profit organisations 7th Sense and AWAKE, the brand has launched ‘Naanu Kooda Raitha’ (Main Bhi Kisaan), in Karnataka, which aims to provide comprehensive training and support to women farmers.

In India, Farmerettes (women farmers) make up about 75 percent of the agricultural workforce

ACKO General Insurance appoints Animesh Das as CEO; elevates Sanjeev Srinivasan to Board role

Animesh Das brings over a decade of experience in the insurance sector and has been instrumental in building ACKO as one of the core team members that started ACKO and recently as the Chief Underwriting Officer.

Animesh Das will succeed Sanjeev Srinivasan as the Chief Executive Officer of ACKO General Insurance Company, subject to regulatory approval.

34 percent women report doing more household chores than others they live with: IKEA

As part of its ongoing efforts to champion gender equality, the company highlights that 50% of Ingka Group Country CEOs are women, showcasing company's dedication to setting best industry standards when it comes to gender diversity and inclusion. (Representative Image: Jueun Song via Unsplash)

In its recent effort to extend these values of equality and inclusion to a larger community, IKEA partnered with Standard Chartered Bank to launch a year-long association named ‘Prerna initiative’, starting with a webinar series titled ‘Diversity Dialogues’

Exhicon Events Media Solutions to acquire Nucleus Integrated Communications and Entertainment

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Exhicon will acquire 51 percent of the equity share of Nucleus.

Drive to thrive: How Cognizant, F1, Aston Martin and Netflix came together

The partnership between Cognizant and the Aston Martin F1 Team, highlighted in Formula 1: Drive to Survive, provides valuable marketing opportunities by offering brand visibility, engaging diverse audiences, enhancing credibility, and facilitating effective storytelling. (Image sourced from F1)

Cognizant, one of the world’s largest and leading technology companies, has intensified its marketing efforts as the pivotal role of technology in driving business and brand transformations becomes increasingly evident.