Month: March 2024

TRAI to issue new broadcast-policy consultation paper in next few days

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

TRAI Chairman Anil Kumar Lahoti said the Authority has completed the process of pre-conversation for a broadcast policy.

RK Swamy IPO sees strong demand from retail, HNI investors

The company plans to utilise the proceeds from the issue for various purposes, including funding capital expenditure, meeting working capital requirements, investing in IT infrastructure, and establishing new customer experience centers. Additionally, a portion of the funds will be allocated for general corporate purposes.

“We have been competing to the extent we can with our own resources, and I think we need to step up the competition with the multinational companies,” the promoters told Storyboard18.

RK Swamy Limited’s Srinivasan Swamy receives IAA Golden Compass Award

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan Swamy (also known as Sundar Swamy), is the chairman and managing director of R K SWAMY LIMITED, the only integrated marketing services company that will be listed on the main bourses of the Indian Stock Exchanges early next week.

Central Consumer Protection Authority issues advisory on prohibition of endorsement of online gambling platforms

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

The advisory has been issued in the context of proliferation of advertisements promoting anti-national illegal online gambling platforms, which are increasingly been endorsed by sportspersons and actors from the Indian film industry.

Amazon launches new Alexa feature to celebrate Indian women achievers

Ahead of International Women's Day, Amazon has announced a new Alexa feature to celebrate excellence, contribution, and notable achievements of Indian women from all fields.

Users will be able to find their daily dose of motivation by learning about the inspiring stories and path breaking journeys of women including Priya Punia, Tania Sachdev, Santhosh Yadav, K Prithika Yashini, and Muthayya Vanitha, to name a few.

23 percent salaried women perceive gender pay gap; 16 percent report gender bias at work

Only 32 percent dine out or order food more than once a week, while just 24 percent of women spend more than four hours daily on non-office screen time. (Image via Unsplash)

While salary and career advancement ranked as the topmost factors when selecting a job for 69 percent of salaried women, 42 percent of self-employed women prioritised independence and flexible working hours.

Prasar Bharati CEO Gaurav Dwivedi: Need to keep spectrum reserved for broadcasters to roll out D2M, HDTV, innovative services

OTT services, digital cable and DTH operators are presently competing to occupy more space in the broadcasting industry for distribution of content. Dwivedi said that these platforms have their own USPs. (Image via Prasar Bharati website)

Gaurav Dwivedi, CEO, Prasar Bharati, referred to international best practices like establishing converged regulators who are empowered and made responsible for overseeing the complete electronic communication space which includes telecommunication, broadcasting, media, and cyberspace.

Government to include more independent members in the Content Evaluation Committee

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Many TV and OTT players see the pre-certification of content as a significant step backwards, especially affecting genres like documentaries and English entertainment.