Mrunali Dedhia, Vice President, Chtrbox says brands are increasingly drawn to local influencers for their micro-communities to drive targeted engagement and conversations.
Young entrepreneurs should learn from Byju’s mistakes: MoS IT Rajeev Chandrasekhar
This comes at a time when some of the most highly valued startups, including Byju’s, Paytm, Ola, and Dream11, have come under fire for a range of issues, casting a shadow on India’s technology and startup ecosystem.
Kerala HC summons WhatsApp India representative over obscene video of a woman
s per the Information Technology (IT) digital media ethics rules, a major social media intermediary such as WhatsApp is required to provide details of the originator only for offences punishable with imprisonment for a term of not less than five years.
Tata Play Binge onboards punjabi OTT platform PTC Play to its mix
With this partnership, Tata Play Binge users in India will have access to Live TV Channels, Punjabi Movies, Punjabi Web Series, Award Shows, Reality Shows, latest Punjabi Songs, Punjabi Virsa, Punjabi Short Films, Kids Special Content and more.
Edelweiss MF’s Radhika Gupta on thousand Indians attend the Harvard India Conference
The Edelweiss Mutual Funds CEO said the presence of such a large number of Indians at an American campus was once a rarity and that it was “incredible” to see times change.
GOZOOP HAWK bags listening and digital customer support mandate for Amazon miniTV
As part of the mandate, GOZOOP HAWK’s key responsibilities will include handling digital customer support, monitoring online brand chatter, amplifying positive stories, measuring sentiments, providing timely resolutions and deriving actionable business insights for the brand by understanding and tracking valuable web conversations to delight customers.
Adda52 partners with celebrities like Karishma Tanna to establish poker as a mainstream mind sport
Adda52 had earlier collaborated with celebrities like Ali Fazal, David Warner, Chris Gayle, and Salim Merchant, to help enhance the appeal of poker. Latest additions include Karishma Tanna and Arjun Bijlani.
Pocket FM launches Pocket Novel; to invest US$40 mn
The online novel reading platform market in India is yet to be explored at its potential, with the global market projected to exceed US$6.5 billion by 2028
EU to investigate TikTok over its measures to protect minors on the platform
The EU’s concerns are with regards to TikTok’s age verification tools, which may not be reasonable, proportionate or effective.
FM Nirmal Sitharaman, RBI deputy governor and top officials to meet fintech heads
The meeting, which is scheduled for February 26, is to reassure the fintech industry that the sector would be a priority for the government.