NIC Ice Cream appoints Madison Media Ultra as Media AOR

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The account will be handled by the agency’s Mumbai office and will manage all media aspects for the brand, which includes traditional, digital and outdoor.

‘No dignity’: Widespread layoffs in India; lack of transparency and support leaves employees shaken

Distress groups on WhatsApp are on the rise where employees are connecting to share stories and highlight the lack of empathy in organisations. Meanwhile, job search groups on WhatsApp are seeing a surge in CVs.

Downsizing in companies across the board raises concerns about employee well-being and communication strategy in times of distress.

Gatorade unveils it’s new turf at Delhi’s Chandni Chowk to inspire active lifestyle

Launched in February earlier this year with its first turf debuting in Mumbai, this initiative by Gatorade is committed to finding people places to play, wherever and whenever space permits in the city. The initiative is aimed at addressing the scarcity of recreational space in urban India through Google Maps data.

Delhi witnessed its first turf drop earlier in March in Lajpat Nagar, and the brand is aiming to drop another turf in the city soon.

Why has the BCCI stopped IPL commentators, players, teams, from sharing photos/videos from stadiums on match days?

As per reports, an IPL team was fined Rs. 9 lakh by the BCCI for posting a video on social media during an on-going game. (Image source: Moneycontrol)

It was reported that the BCCI issued these instructions after an Indian batsman was clicked while commentating during a game in the IPL. The batsman posted the video to social media, and broadcast-rights holders were not happy with it. A BCCI staff member asked him to then delete the post.