L&K Saatchi & Saatchi elevates Snehasis Bose as group chief strategy officer; appoints Ekta Relan as chief strategy officer

Snehasis Bose will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Ekta Relan She joins L&K Saatchi & Saatchi after a stint as Chief Strategy Officer at Lowe Lintas, where she led the strategy team for Unilever, the agency’s biggest client, apart from driving new business acquisitions. (From left to right: Snehasis Bose and Ekta Relan)

Together, Snehasis Bose and Ekta Relan will collaborate to enhance the agency’s strategic initiatives.

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints Limited (KNPL) has unveiled a new Television Commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.

Featuring Ma Ka Pa Anand, actor and television presenter, as the brand ambassador for Tamil Nadu, the TVC highlights the features of ‘Nerolac Beauty Little Master Sheen’ and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.

BYJU’S shareholders approve the rights issue

The culmination of the rights issue will set the stage for the launch of BYJU’S 3.0, which is the world’s most advanced suite of AI-first products that are aimed at hyper-personalizing education at a global scale. (Image source: Facebook)

Company receives independent scrutinizer report to proceed with formalities.

Conversational AI: The Next Big Thing on WhatsApp?

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Image source: Unsplash)

The ability to chat with an intelligent digital assistant right within your WhatsApp conversations – an assistant that can understand and respond to your messages with human-like coherence and contextual awareness. This is the tantalizing prospect that generative conversational AI promises to deliver, writes Pawas Jain.

Byju’s India CEO Arjun Mohan steps down

In January 2023, Arjun Mohan had resigned as the chief executive officer of upGrad, and he succeeded Mrinal Mohit as Byju's India CEO. (Pictured above: Arjun Mohan, CEO, Byju's) (Image source: Moneycontrol)

Arjun Mohan will continue to serve as an advisor to the edtech company.

Puma signs Milind Soman as its running ambassador

Puma’s shoes are preferred and worn by numerous sporting icons, including cricket legends Virat Kohli, Harmanpreet Kaur, and Mohammed Shami; sprinting champion Usain Bolt; football stars Neymar Jr and Sunil Chhetri and boxer MC Mary Kom.

Under this partnership, Milind will endorse Puma’s NITRO range of footwear and apparel. He will also contribute to the growth of the running community alongside Puma and represent the brand at top running events and campaigns throughout the year. Additionally, he will also serve as the face of Puma;s bodywear for men.