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The erosion of consumer trust is the silent killer of digital advertising efficacy: Anil K Pandit

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

According to Anil K Pandit, Executive Vice President at Publicis Media India curing the trust deficit is the need of the hour as the industry demands genuine solutions, not tech band-aids.

Boston Consulting Group’s Suniet Bezbaroowa joins Deloitte as partner

Suniet Bezbaroowa started off at Deloitte as associate director, marketing, brand, and communications, Deloitte India, before moving on to BCG as marketing director, India.

Previously, Suniet Bezbaroowa was the senior director, marketing at Boston Consulting Group.

Disney CEO Bob Iger says company to crack down on password sharing starting June

When rival platform Netflix cracked down on password sharing, it gained nearly 22 million subscribers as a result, in the second half of 2023. (Image source: Moneycontrol)

The move is a step forward in the company’s plans to increase subscriber counts and make the streaming business profitable.

Paytm’s Vijay Shekhar Sharma backed Pai Platforms launches ‘PaiPai’ ONDC app

Pai Platforms is not the first fintech to do this. PhonPe, a rival of Paytm’s too launched Pincode, an app on ONDC last year. (Image sourced from CNBC)

The launch of the app comes two months after Paytm E-commerce Private Limited rebranded as Pai Platforms and acquired ONDC seller-side platform, Bitsila.

iProspect appoints Garima Bijlani as managing partner – North

At Isobar, as the associate vice president, Garima Bijlani headed the media business and strategy for Isobar North & East, and was responsible for P&L.

Previously, Garima Bijlani was partner digital at Neo Media World.

What did ZEE’s Punit Misra say in his resignation letter?

Punit Misra oversees content for both the TV network of ZEE as well as its digital offering ZEE5, both domestically and globally. He also manages ZEEL’s international business spanning 190 countries.

Punit Misra is all set for the next phase of his professional journey, he said in the letter.

Lionsgate Play partners with Smart Communications for affordable binge-watch deal

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

Starting today, all Smart Prepaid and Smart Postpaid subscribers in the Philippines may enjoy affordable premium streaming subscriptions as they dive into Lionsgate Play’s expansive library of blockbuster franchises and innovative original series.

HUL likely to spin-off ice-cream business into separate unit following Unilever

In the ice-business, HUL is second in line behind Amul. It also competes with local brands like Vadilal, Naturals, Mother Dairy, Havmor, and Baskin Robbins along others.

For HUL in India, the ice-cream business accounts for Rs. 2000 crore or around 3 percent of total sales. It includes popular brands like Magnum and Kwality Wall’s.

The Power of Problems

While traditional advertising may not mesh well with games, the power of narrative communication tends to go extremely well with gaming as a medium. And with more people increasingly getting into gaming, this has given rise to increased fears around game addiction as well as very creative ways to address this potentially sensitive topic, writes Skandaram Vasudevan. (Image source: Unsplash)

Perception shapes the world and how we view it. More than reality, it is how we perceive it that truly matters, writes Skandaram Vasudevan.

Government considers new AI legislation to safeguard news publishers’ rights

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

Union Minister Ashwini Vaishnav proposes balanced approach for security and equity in AI legislation, consultations are underway.