EXCLUSIVE: IPG agencies corner Air India’s media and creative business; marking a huge win for the group

Air India’s Chief Executive Officer Campbell Wilson and Natarajan Chandrasekaran, Chairman of the board of Tata Sons, at the unveiling of Air India's new look and logo at an event in 2023.

Initiative, part of IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate after a competitive months-long pitch last year. The account is one of the most prestigious in the country as the iconic airline brand undergoes a transformation.

‘Customization, sustainability, premiumization’ driving the $ 4.2 billion LED lighting industry in India

The Indian LED lighting market alone has reached US$ 4.2 billion in 2023. According to market research firm IMARC Group the market is expected to reach US$ 23.2 billion by 2032, at a growth rate (CAGR) of 20.4 percent during 2024-2032. 

India is rapidly embracing advanced lighting solutions, seeking data-driven, energy-efficient, and integrated smart solutions. The focus has shifted beyond mere illumination to encompass comprehensive lighting solutions.

Srinivas Pallia takes over as CEO and MD of Wipro

Srinivas Pallia, who has been with Wipro for over 30 years, as the CEO of Americas 1, his responsibilities included looking after diverse industry sectors, implementing growth strategies and resulting in increased share markets within these sectors.

Srinivas Pallia succeeds Thierry Delaporte, who has put down his papers after a stint of four years.

Crunchyroll rolls out ‘Wish Your World Was Anime’ featuring Rashmika Mandanna and Tiger Shroff

The ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach. (Stills from the campaign)

In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments.

Bookstrapping: Ashoka – Portrait of a Philosopher King

Ashoka’s upbringing was multicultural- both Chandragupta Maurya and Bindusara had Greek wives. Naturally, Ashoka was a ‘universalist’ with an expansive vision, connections and influence all over the world. (Image source: Amazon)

Ashoka’s conquests were as bloody a those of his father and grandfather. The difference is that Ashoka acknowledged it and apologised for it. Ashoka speaks of an ‘offence’ committed by the state of Kalinga, because of which he ‘had to’ attack! And yet, he regretted it. He was a King with a conscience and that is why, we cannot get over him fully, reviews Reeta Ramamurthy Gupta.

ZEE becomes a one-man show as Punit Goenka assumes charge of all critical roles

The company's focus has been on "frugality", optimization, and quality content, after the ZEE-Sony merger collapsed in January 2024. As part of the restructuring efforts, Goenka streamlined and revamped ZEEL's technology and innovation centre, resulting in a 50 percent reduction in its workforce at the end of March 2024. (Image source: Moneycontrol)

Although ZEEL plans to elevate certain team members across businesses, MD and CEO Punit Goenka plans to assume direct charge of the critical business verticals.

Prime Minister Modi has helped position India at the top, says Rajat Abbi of Schneider Electric

Rajat Abbi, vice-president, global marketing, and chief marketing officer, Schneider Electric stated, "One should be very focused and not crib. Every person has similar kinds of opportunities and therefore, one needs to be a positive person. Be it in your personal or professional space, life will throw you many challenges."

The Prime Minister is thinking big, acting big and always coming up with new ideas all the time,” says Rajat Abbi, vice-president, global marketing, and chief marketing officer, Greater India, Schneider Electric. The best thing about Modi is that he’s always challenging himself and his team and his peers to think big and act in a different way, he adds.

McDonald’s India steps into anime world; launches ‘WcDonald’s’

McDonald’s India has also unveiled a transformation of its restaurant at Linking Road in Bandra, Mumbai. Conceptualised by DDB Mudra Group, the restaurant's décor and ambiance captures the essence of Anime aesthetics, the company further added. (Stills from the campaign)

This includes the launch of a savoury sauce, new collectible manga-themed packaging and an anime themed restaurant followed the release of four anime films.

Zee top-level churn: Is Zee Studios’ CEO Shariq Patel on his way out too?

On April 5, ZEEL MD and CEO Punit Goenka initiated the process of reducing the company’s workforce by 15 percent to streamline the teams and be able to achieve targeted goals of the company.

After Rahul Johri and Punit Misra, is ZEEL facing more resignations? Shariq Patel, CEO of Zee Studios, is likely to be departing soon.