Amiya Swarup, EY partner says that sectors like automobile, FMCG, ecommerce, BFSI will majorly foray into influencer marketing.
JPMorgan Chase launches new digital media business
JPMorgan Chase’s new business – Chase Media Solutions will use company-owned transaction data and the scale of a retail media network to accurately target its consumers.
Nissan’s director – marketing, Mohan Wilson to handle additional responsibility of corporate strategy
Mohan Wilson is director – marketing, product and customer experience at Nissan India.
Rashmika Mandanna: Tollywood Queen, National Crush and Brand Boss Lady
Mandanna is beginning reign as a brand ambassador, captivating brands and audiences with her charm and relatability. Let’s take a peek at some of the brands Mandanna has brought her unique spark to.
MakeMyTrip’s summer campaign mystery solved!
Ad agency Talented has conceptualised MakeMyTrip’s summer campaign which features celebrities you can’t see.
I want over 1000 hotels in India. I don’t want that to take me 20 years: Accor CEO Sébastien Bazin
‘India invented Luxury with Oberoi, Taj and Leela… I am only learning,’ says Accor CEO Sébastien Bazin. In a special interaction with Storyboard18, the group chairman and CEO of the French multinational hospitality chain and hotel chain Accor, speaks about the India opportunity, the company’s plans, his excitement around the Paris Olympics and more.
SEBI orders finfluencer Ravindra Balu Bharti to cough up Rs 12 crore made through ‘unlawful gains’
SEBI has asked Ravindra Balu Bharti and his wife Shubhangi Bharti to credit the money received for investment advisory services and has banned them from the securities market until further orders.
Meta antitrust lawsuit: US regulator has no evidence to support antitrust claims against it, says Meta
The US’s Federal Trade Commission will get a chance to respond. But a court ruling in Meta’s favour could signal the end of the antitrust lawsuit.
Why do “budget customers of Bharat” expect to be treated poorly by financial services brands?
“They expect to be treated poorly and when they just get treated like a human, it overwhelms them,” says Piramal Finance’s MD Jairam Sridharan about the ‘budget customers of Bharat’. Find out why.
EXCLUSIVE: IPG agencies corner Air India’s media and creative business; marking a huge win for the group
Initiative, part of IPG Mediabrands, won Tata Group-owned Air India’s media planning and buying mandate after a competitive months-long pitch last year. The account is one of the most prestigious in the country as the iconic airline brand undergoes a transformation.