Meta boosts India fact-checking programme with PTI partnership

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

With this partnership with PTI, Meta now has 12 fact-checking partners in India, making it the country with the most third-party fact-checking partners globally across Meta.

Mullen Lintas CEO Hari Krishnan quits

With stints across Lowe Lintas, Grey, JWT, Star TV and Mullen Lintas, Hari Krishnan has over 25 years of experience – six of which were as CEO - first at MullenLowe Group, Sri Lanka, and most recently at Mullen Lintas, India.

A Lintas veteran, Hari Krishnan began his career at Lowe Lintas and Partners, and went on to work across Grey Group and Star TV.

Lenovo India appoints Priya Tikare as director and head of HR

In her new role, Priya Tikare will not only ensure optimal employee experience and rigor in operational smoothness but also set a stronger foundation for the already ongoing efforts to bring in more diverse and inclusive talent across the value chain. She will lead innovation within the talent management ecosystem at Lenovo India, as the world shifts towards a dynamic future of jobs.

Based in Bangalore, Priya Tikare will lead all HR functions for the India business, serving as both the Head of HR and Site HR Leader.

Saregama launches Padhanisa, an AI-based music learning app

"Padhanisa, an AI based music learning app that aims to make Indian vocal learning simple, easy and accessible to everyone across the globe," Indian music label Saregama said.

Saregama’s AI based app’s features include individualized class structure, where every session is tailored to address the specific needs and goals of each learner.

Be no fool: Securing your ad budget against made-for-advertisers (MFA) websites

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

The primary concern among advertisers revolves around brand safety, as MFA sites often feature or aggregate content without regard to its quality or relevance, potentially placing ads next to undesirable content.

Apollo Tyres’ Vikram Garga steps down

Vikram Garga started his career at Dabur India, and went on to work across Johnson & Johnson, Britannia Industries, Colgate-Palmolive, Castrol, Mahindra and Mahindra Limited.

Vikram Garga led Apollo Tyres as group head – marketing /group chief marketing officer – Asia Pacific, Middle East and Africa.

Nokia’s Amy Hanlon-Rodemich quits

Amy Hanlon Rodemich began her career at Inktomi Corporation and went on to work across CAT Technology, Technology Credit Union, VMware and Yahoo.

Amy Hanlon-Rodemich served as the chief people officer at the Finnish telecom company. Lorna Gibb, who is the vice president, Labor & Employment, will assume the role of interim chief people officer.

EaseMyTrip acquires ETrav Tech Limited

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The primary objective of this strategic investment is to acquire a minority interest and strengthen EaseMyTrip’s B2B segment offerings, catering to the diverse requirements of its corporate clients.