Edtech vanishes from IPL, spending plunges to almost zero in two years

The five edtech unicorns—Unacademy, PhysicsWallah, Vedantu, Eruditus, and upGrad showed spends of more than Rs 2,250 crore on advertising, marketing and promotions in their FY22 filings.(Image source: BCCI website)

According to TAM Sports data, in 2022 edtech brands advertised for more than 40-plus hours across all channels that telecast IPL 15, contributing 60 percent of overall advertising share. In 2024, edtech brands have vanished.

My daughter is a hardcore Swiftie: Tata Power’s Jyoti Bansal’s firsthand account of a Taylor Swift concert

Taylor Swift is a business woman par excellence who’s changed paradigms in the music industry, rewritten rules and forced new rules, done the unthinkable (taking her music off Spotify, re-singing older songs strategically making Taylor versions, taking up for artists, trademarking phrases from the songs – more than 50 with 200 federal trademark registrations, and more). (Image source: Unsplash)

Jyoti Kumar Bansal, chief of brand and communications at Tata Power, decodes the magic and marketing of the Taylor Swift brand after experiencing one of her concerts with her daughter, a hardcore Swiftie.

The remote revolution: Cultivating a thriving team culture in a scattered landscape

Project management platforms like Asana or Trello are your allies in a remote setting. These tools allow you to assign tasks, track progress, share documents seamlessly, and maintain a clear picture of project workflows. (Image source: Moneycontrol)

According to Sujata Biswas and Taniya Biswas, co-founders of Suta, building a strong team culture – the essential element that binds individuals into a cohesive and motivated unit – presents unique challenges in a remote setting.

From fads and trends blah-blah to hard working marketing

In marketing, as in all businesses, the adage holds the truth: "Shortcuts make long delays." Lasting success relies on taking the more difficult but rewarding path of building relationships through trust earned step-by-step over time, writes Shubhranshu Singh. (Image source: Unsplash)

A great brand never killed a business but a bad business destroyed many iconic brands, writes Shubhranshu Singh in this week’s Simply Speaking column for Storyboard18.

HDFC Bank CMO Ravi Santhanam on cracking the IPL ad game

Ravi Santhanam, Group Head and CMO, HDFC Bank, stated, "The format lends itself very well because it is very quick-moving, and the breaks in which you get the ads today are maybe 40 seconds to a minute. In addition to that break, you also get multiple properties, whether it is the fall of wickets, whether it is the strategic timeout, where you can actually integrate the brand in multiple ways." (Image source: The Plunge Daily)

Ravi Santhanam, Group Head and CMO of HDFC Bank, on the IPL advertiser’s advantage and the bank’s ad strategy this season.

Cleartrip strategically announces Dhoni as brand ambassador during IPL season

We needed a celebrity who embodies trust and can say, 'This is the brand I use and endorse’. There’s no better person than MSD to do that for us: Ayyappan Rajagopal, CEO, Cleartrip

In an exclusive chat with Storyboard18, Ayyappan Rajagopal, CEO, Cleartrip talks about advantages of having MSD on board as an ambassador, long term plans for the brand, travel hitting pre-pandemic levels and domestic travel trends.