The IPL’s journey from humble beginnings to the world’s most popular cricket league is a remarkable tale of vision to victory.
VI John partners with Lucknow Super Giants as grooming partner
The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament.
Prateek Chugh joins Simpl as vice president – D2C business
He perviously worked as Business head with Classplus India.
Mumbai Indians’ sponsorship value soars by 20 percent in 2024 IPL season
12 new brands have been roped in by the team taking the total brand tally to 26.
Zomato uses contextual advertising in new IPL campaign; collaborates with multiple celebrities
Zomato has created over 900 assets spanning platforms like CTV, Print, Outdoor and cricket affinity apps.
L’Oréal Professionnel to introduce Indian Hairdressing Awards on JioCinema
Judging their art and technique will be a panel featuring the film maker – Karan Johar, Min Kim, the L’Oréal Professionnel global color ambassador, – and a line-up of Bollywood celebrities.
What does Bombay High Court think about body massagers being considered sex toys?
A Bench of Justices GS Kulkarni and Kishor C Sant remarked that it was a figment of the commissioner’s imagination or his perception that the goods in question are prohibited items.
B2B branding: Where trust trumps pomp
In 2023, Spotify launched “Wrapped for Advertisers.” This campaign offered businesses the same kind of data insights – but about their customer’s music preferences.
Ad industry will have to craft campaigns in compliance with data protection law: ASCI’s Manisha Kapoor
Manisha Kapoor, chief executive officer and secretary-general of the Advertising Standards Council of India (ASCI), said extensive audits around utilization of consumers’ current data are underway.
Zomato’s Deepinder Goyal gets hitched to entrepreneur Grecia Munoz
Deepinder Goyal and Grecia Munoz reportedly returned from their honeymoon in February. In her Instagram bio, Munoz says she was born in Mexico and is “now at home in India.”