Devyani International Ltd appoints Pradeep Das as CEO of KFC

Das is an experienced retail and QSR leader with over 26 years of experience, including stints at Nature's Basket and Big Bazar. He started his career in 1998 with Pizza Hut. Das joined Devyani International in 2022.

Pradeep Das takes over as CEO of KFC’s India operations from Rajat Luthra who joined Third Wave Coffee as CEO.

Ogilvy One announces new global leadership team; Kent Wertime appointed global CEO

Kent Wertime, a seasoned Ogilvy executive, has been appointed as the global chief executive officer of Ogilvy One. With nearly 25 years at Ogilvy, Kent previously led Ogilvy One in Asia and has since held various leadership positions. He will continue in his most recent role as Co-CEO for Ogilvy APAC. (Image source: Behance)

Ogilvy One’s leadership team includes Roberto Fara, who will take on an expanded role as the global creative experience lead for Ogilvy One and will retain his role as chief creative officer of Ogilvy Spain, along with Rajesh Midha (NoAm), among others.

Third Wave Coffee CEO Sushant Goel moves to board role; Ex-KFC CEO Rajat Luthra to take spot starting FY 24-25

The newly appointed CEO, Rajat Luthra, brings nearly three decades of extensive experience in the FMCG and QSR sectors, of which during the last 10+ years, he has been serving as the CEO of Kentucky Fried Chicken (KFC) India & Nepal (Devyani International Limited).   

Goel will continue to contribute towards the growth and development of the rapidly expanding Indian coffee brand. Rajat Luthra, former CEO of Kentucky Fried Chicken (KFC) India and Nepal (Devyani International Limited) will assume the position of CEO.

Gulf Oil launches new interactive campaign for CSK; Asks fans to create advertisements ahead of IPL

The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand's commitment to both the team and its loyal supporters.

The brand has launched an announcer film on digital platforms to highlight this approach, empowering CSK’s fan base to create the advertisements, thereby giving the players more time to train and aim for their 6th title.

Tata IPL 2024: Thums Up, Parle, Britannia, among others to feature on JioCinema Brand Spotlight

Brand Spotlight is one among a slew of innovations for advertisers around the upcoming TATA IPL season. The packages and offerings have been designed to help advertisers across the board, no matter what the objective, category, and scale of business, stated the company.

JioCinema Brand Spotlight will facilitate a first of its kind marketer’s moment for the five brands with the campaign makers and the brand custodians sharing exclusive insights and stories about how the campaign and brand film showcased on JioCinema Brand spotlight was conceived and built.

#ShareTheSpotlight: Sangya Project’s Shweta Sangtani on social taboos and navigating the sex-tech startup space

Shweta Sangtani shares that in 2023, a report by National Association of Software and Services Company (NASSCOM) on India’s startup ecosystem stated that only 18 percent of companies have at least one woman founder or co-founder.

Shweta Sangtani, co-founder, Sangya Project shares the spotlight with Aditi Gupta for the latter’s work with Menstrupedia.

Durgesh Chugh joins Bombay Shaving Company as chief sales officer

Prior to joining Bombay Shaving Company, Durgesh Chugh held key leadership positions at Colgate Palmolive, Marico Limited, TBO Holidays & Emami Ltd, where he engineered innovative sales growth and business development initiatives.

Durgesh Chugh will bring strong expertise to the new role at Bombay Shaving Company as the brand plans to significantly expand its offline penetration and presence in core hair removal and adjacent categories to over 1 lac stores.

Schneider Electric renews partnerships with Rajasthan Royals

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

With this partnership, the Rajasthan Royals team and its management reiterated their commitment towards creating a sustainable ‘IMPACT’ and encouraging their fans to become ‘Green Yodhas’ by taking climate positive actions.