German auto giant Volkswagen is reviewing its creative account in India. This follows a global media pitch after the automaker called for a review a few months ago.
Pepperfry launches Career Reboot Program to empower women’s return to the workforce
The Career Reboot Program is an extension of Pepperfry’s commitment to diversity and inclusivity, seeking to proactively recruit and empower homemakers, new mothers, and women returning from career breaks to join the team as Part-Time Home Consultants in the store, stated the company.
Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador for their new campaign
The new ad is a result of extensive market research done pan India to help us understand our customers and their evolving needs, stated the press release.
ITC Bingo introduces 3 Korean flavour variants with a new brand song
To amplify the launch and tap into the K-wave, Bingo! has collaborated with popular South Korean singer Aoora, for a new song – Maeun Maeun, which means Spicy, Spicy in Korean.
OTT platforms blocked by govt: Neufliks, X Prime, Besharams, Mood X, Prime Play – what are they?
Ministry of Information & Broadcasting (I&B) has clamped down on OTT platforms that have repeatedly violated content rules and blocked the apps and their social media distribution channels.
South African Tourism kick starts Corporate Think Tank’s third edition
Corporate Think Tank programmes have emerged as an essential platform for South African Tourism to understand and simplify corporate travel needs for Indian businesses, stated the press note.
EaseMyTrip Foundation signs MOU with Archaeological Survey of India for stewardship of 4 iconic sites
This partnership aims to designate EaseMyTrip Foundation as the Smārak Särathi (Monument Mitra) for four of India’s historical monuments, as part of the government’s Adopt a Heritage 2.0 program.
FCB/SIX India appoints Chinmay Chandratre as senior vice president – media
Chinmay Chandratre will head the media vertical for FCB/SIX India across its three offices in Mumbai, Delhi NCR & Bengaluru.
Mountain Dew’s summer campaign kicks off with Hrithik Roshan
The PepsiCo-owned Mountain Dew brand reprises its iconic ‘Darr Ke Aage Jeet Hai’ with a meaningful twist, for the summer campaign.
IPL advertising deals see delay over unclarity of schedule due to upcoming Lok Sabha elections
Brands looking for campaign-based advertising are awaiting more clarity on the full schedule.