Broadcasting policy: TRAI says there’s opportunity to review audience measurement system

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

The Broadcast Audience Research Council (BARC) India owns a television audience measurement system which measures TV viewing habits. TRAI Chairman said, “…there is an opportunity to review the structure of audience measurement…”

London based Nothing targets AI device market, explores expanding operations in India

When asked about the possibility of establishing an R&D centre in India, Evangelidis expressed that it's a logical progression for Nothing to expand its team of hardware and software engineers in the country, pointing out the ongoing efforts in building a team there over the past few years.'(Image source: Nothing)

Nothing plans to enter the competitive arena with its new smartphone, the Nothing Phone (2a), priced below Rs 25,000, challenging Chinese smartphone manufacturer OnePlus’ Nord brand.

International Women’s Day: Why women play a key role in the push to a $5 trillion economy

As we celebrate International Women’s Day, let us bear in mind that when we “inspire inclusion”, we empower women. Empowered women are the architects of a thriving nation. As the sun rises on a new India, let the unyielding spirit of our women illuminate the path to progress, equality, and boundless possibilities, writes Bayer's Rachana Panda. (Image source: Unsplash)

India’s economy is expected to overtake Japan’s and Germany’s to become the third largest in the world by 2025; thus, every sector must work together where women play a key role in the push for a $5 trillion economy, writes Bayer’s Rachana Panda.

National Creators Awards: Who are the creators PM Modi will present the first-ever NCAs to?

The list includes Celebrity Creator like Katrina Kaif, Kangana Ranaut, Jackie Shroff, Sadhguru, Yash and Sunil Chhetri; Social media influencers like Komal Pandey, Siddharth Batra and Kritika Khurana Ranveer; Best Storyteller like Zakir Khan, Keerthika Govindasamy, Ranveer Allahbadia, Zeel Patel, Avijit Jamloki among others. (From left to right: Kangana Ranaut, Ranveer Allahbadia and Katrina Kaif. Image source: News18 and Moneycontrol)

Check out the nominees for the first-ever National Creators Awards to be presented today by PM Modi.

National Creators Awards: PM Narendra Modi to present the awards at the Bharat Mandapam

In a statement on X, Prime Minister Modi expressed his excitement about the awards, saying, "At 10:30 AM tomorrow, 8th March, I will be presenting the first ever National Creators Award. These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator's community." (Image taken from @narendramodi via Twitter)

More than 1.5 lakh nominations came in and around 10 lakh votes were cast. Prime Minister Modi said, “These Awards are a celebration of innovation, creativity and the remarkable spirit of the creator’s community.”

Dentsu elevates Shiva Vannavada as president, data and technology solutions

Having previously served as global chief product and technology officer, dentsu Solutions, Shiva Vannavada’s expanded responsibilities as President, Data and Technology Solutions will include driving cross-practice and product collaboration, nurturing dentsu’s AI Connective community and leading his team to contribute to tech-enabled solutions and strategy. 

In his new role, Shiva Vannavada will focus on creating synergies across product and platforms, AI innovation, analytics and across Dentsu Global Services (DGS).

Britannia Marie Gold picks an act over an ad: Launches new platform HerStore on Women’s Day

HerStore is a platform to list both products and services for Indian consumers at no additional cost to sellers and 0 percent commission model. The platform will soon be available in several Indian languages such as Hindi, Kannada, Bengali, Tamil and many more. Currently, over 50 businesses have already been listed on HerStore marketplace. (Image source: Official website)

HerStore is conceptualised by MullenLowe Lintas group and the digital ecosystem has been built by Hash Connect.