Mutual Fund officials to meet ZEEL management to discuss future of company

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

These large shareholders are meeting to discuss what’s next for Zee. All most 100 percent of the public shareholders of the company had voted in favour of the merger before Zee called it off.

What is Flipkart’s “world’s most expensive ad” all about. Find out

Flipping the front page, Flipkart designed a full-page advertisement resembling a crossword puzzle, encouraging audience participation in discovering answers to the question "What else can you scan and spend on with Flipkart UPI?"

Flipkart released a print ad for the launch of its UPI services in collaboration with Axis Bank.

RK Swamy IPO: Issue subscribed 53 percent, first integrated marketing service group to go public in India

The company plans to utilise the proceeds from the issue for various purposes, including funding capital expenditure, meeting working capital requirements, investing in IT infrastructure, and establishing new customer experience centers. Additionally, a portion of the funds will be allocated for general corporate purposes.

RK Swamy IPO is the first integrated marketing service group to go public in India.

Anupam Mittal asks, “Is Google evil?”, as the battle between Google and Indian app developers rages on

Due to his early and substantial investment, Anupam Mittal eventually became the largest shareholder in Interactive Avenues. Subsequently, Sequoia Capital joined the venture. However, as the landscape grew more competitive over time, distinguishing viable opportunities from the noise became increasingly challenging, necessitating more thoughtful decision-making. (Image source: Moneycontrol)

After calling Google “the new Digital East India Co”, Anupam Mittal has again raised concerns about Google’s treatment of India app developers and the unfair terms it offers, with a question that’s inspired by Google’s famous tagline – Don’t be evil.

Ad agencies under threat from an old enemy – In-housing

“In-house agencies are more efficiency-focused while traditional agencies are more effectiveness-focused. That's what their game is all about,” said Neeraj Sharma, former senior vice president, L&K Saatchi & Saatchi. (Image source: Unsplash)

From Godrej to Zomato, brands across the board are increasing In-house creative capabilities or setting up in-house ad agencies, fuelling an old trend and posing a real threat to the ad agency business.

Digital spends will grow on IPL 24, says Lakshmi Narayanan B, CMO, CEAT

Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, who was on Ep 107 of MVP, spoke with Pawan R Chawla on a wide spectrum of topics including India’s biggest advertising and marketing tentpole, IPL2024, had this to say about CEAT’s marketing investments slated for the IPL.

Acknowledging the importance of both, traditional and digital channels, Lakshmi, as he is popularly known and addressed, when asked how CEAT Tyres had split its advertising budgets between linear TV and Digital during the last IPL, “Clearly, I think the majority of 60 percent would have gone across to Digital.” When asked about their spends split on IPL24, Lakshmi replied, “We’re keeping all options open.”