Tag: Aashrey Baliga

Paid Rs50 per tweet to several lakhs to spread negative influence: How “smear campaigns” work

These eight YouTube channels had a cumulative count of almost 23 million subscribers. (Representational image by bruno neurath-wilson via Unsplash)

Smear campaigns ought to be taken more seriously now more than ever with social media being at an all-time high, and with influencers being the new decision makers for consumers.