Advertising – Page 10

Kristen Cavallo, MullenLowe Group’s global CEO to leave advertising

In 2022, Kristen Cavallo was named Global CEO of international creative network MullenLowe.

Kristen Cavallo announced that her next move will include applying her deep and varied communications experience to political and societal causes.

Gulf Oil launches new interactive campaign for CSK; Asks fans to create advertisements ahead of IPL

The film concludes with a call to action for fans, inviting them to join the #GulfUnstoppableArmy by creating their own Gulf ads, highlighting the brand's commitment to both the team and its loyal supporters.

The brand has launched an announcer film on digital platforms to highlight this approach, empowering CSK’s fan base to create the advertisements, thereby giving the players more time to train and aim for their 6th title.

Duolingo partners with Lakme Fashion Week; owl mascot Duo debuts as a creator at the event

The brand mascot was also seen mingling with attendees and photobombing behind-the-scenes moments.

During the event, Duo was seen wearing outfits inspired by community trends and iconic fashion moments, ranging from Kim Kardashian’s Met Gala look to Taylor Swift’s viral “Don’t Blame Me” ensembles.

Haldiram’s introduces new range of Holi products via latest campaign

Still from the ad.

This year, in addition to its Thandai and Gujiyas, Haldiram’s is offering a dedicated range of Holi special products, that are ideal for gifting during this festive season.

Thums Up’s launches campaign ft. Kichcha Sudeep with new “Soft Kya Jaane Toofan ka Swaad” tagline

The campaign retains Thums Up’s narrative of "Soft Nahin, Toofan" while introducing a new tagline, "Soft Kya Jaane Toofan ka Swaad."

Conceptualized by Ogilvy India as a part of OpenX from WPP, the TVC has been crafted to immerse viewers into the heart of action.

Ads can now be shot for free on govt land in Maharashtra

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

While waiving off charges for shoots at state-owned public places, the government resolution (GR) stated that a security deposit of Rs 40,000 will have to be paid for ad shoots.

Britannia & Talented partner with six athletes to encourage hunger for sports beyond cricket

Britannia recruited Talented.Agency to conceptualise a new vision for India, one that is as inclusive as it is hopeful and it was done in partnership with JSW Sports. Thus born was #HungryForGold – their latest campaign featuring six of India’s athletes representing diverse sports, genders and states across the country.

The athletes are Neeraj Chopra (Javelin), Lovlina Borgohain (Boxing), Satwiksairaj Rankireddy & Chirag Shetty (Badminton), Bhavani Devi (Fencing) and Avinash Sable (Steeplechase).

Tag: Advertising