Advertising – Page 11

Spikes Asia winners: Leo Burnett, FCB Ulka, VML, Ogilvy bag Grand Prix awards

Australia saw the highest number of Grands Prix at eight, including five Grands Prix for ‘FitChix’, for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for ‘My Japan Railway’, for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. (Image source: Facebook)

In the Creative Data category, the Grand Prix went to ‘Lay’s Smart Farm’, for Lay’s, by Leo Burnett, Mumbai, India.

Aamir Khan turns 59: A glimpse of his iconic ads

With an estimated net worth of a staggering Rs 1862 crore, Khan's multifaceted career encompasses acting, production, endorsements, real estate investments, and business ventures. (Image sourced via Forbes)

Aamir Khan, renowned as the ‘Mr. Perfectionist’ commemorates his 59th birthday today, spanning a career that ranges from cult classic Bollywood films to beloved advertisements that have resonated deeply with audiences across India.

Saffola Oats rolls out a new campaign highlighting diverse snacking moments

The 360-degree campaign will be launched on television, YouTube and OTT platforms and will further be amplified across social media platforms. (Stills from the ads)

The campaign attempts to showcase how Saffola Masala Oats offers a healthier and tasty go-to snack with a variety of delicious flavours for their anytime-of-the-day snacking moments, stated the release.

Rasna ropes in actress Tamannaah Bhatia as their new brand ambassador for their new campaign

Rasna boasts of a 100 percent brand recall and 85 percent market share in its category. It is available in 1.6 million retail outlets in India with 12 state- of – art manufacturing plants in the country and availability globally in 60+ countries, realising the dream of ‘Make in India, for the world’ every passing year. (Still from the ad)

The new ad is a result of extensive market research done pan India to help us understand our customers and their evolving needs, stated the press release.

Mountain Dew’s summer campaign kicks off with Hrithik Roshan

The new Mountain Dew campaign will go live with a robust 360 plan across television, digital, outdoor, and e-commerce. (Image source: News18)

The PepsiCo-owned Mountain Dew brand reprises its iconic ‘Darr Ke Aage Jeet Hai’ with a meaningful twist, for the summer campaign.

Virat Kohli features in Blue Star’s summer campaign ‘Garmi Ki Chhutti’ created by FCB Interface

The third film, titled 'Bhayankar Garmi', shows 'Heat Man' entering Virat's house along with 'Bhayankar Garmi', focusing on the Heavy Duty AC from Blue Star. (Stills from the ad)

The campaign extends across various platforms, including OOH, digital, and dealership collaterals.

Why are ad agencies joining the IPO party?

According to KV Sridhar, global chief creative officer, HyperCollective, Nihilent Ltd, if an agency goes for an IPO, they are going to be constantly under pressure for shareholding profits. Week to week, then month to month, and quarter to quarter, the agency will have to deliver profits. Else, its value will diminish. (Image source: Unsplash)

Storyboard18 caught up with agency heads who touched upon the reasons behind IPOs, changes one can witness after that, and the roadmap of companies after the IPO.

Singapore Tourism larger-than-life 3D billboards in 5 major cities are eye-popping

“This ‘global tour’ unveils to the world the essence of Singapore through a collection of experiences – iconic and lesser known alike – in an unexpected, surprising way. Forget what you know about gardens, window shopping and performance art: STB’s new 3D billboards might surprise you in ways beyond the ordinary,” explains Khairul Mondzi, executive creative director at BBH Singapore.

The 3D out-of-home billboard shines the spotlight on some of the country’s unique and multifaceted offerings and provides a whimsical take on three iconic Singapore experiences, brought to life in New York, London, Shanghai, Mumbai, and Jakarta.

HEINEKEN’s United Breweries launches Queenfisher to celebrate sisterhood

Shot by Avani Rai, every page has a QR code which upon scanning shows the unique moments of sisterhood of that circle as captured in films by the director Kopal Naithani.

The initiative celebrates moments of sisterhood across all groups of friends, activated through touchpoints, curated experiences and a new lager beer.

Joy Personal Care ropes in Shah Rukh Khan as brand ambassador

Shah Rukh Khan remarked, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.”

Leveraging its two-year partnership as an associate sponsor of the Kolkata Knight Riders, Joy Personal Care aims to maximize visibility and impact during this event.