Tag: Advertising

R K Swamy IPO: Weak debut on the cards, experts eye 5% premium

The company plans to utilise the proceeds from the issue for various purposes, including funding capital expenditure, meeting working capital requirements, investing in IT infrastructure, and establishing new customer experience centers. Additionally, a portion of the funds will be allocated for general corporate purposes.

R K Swamy IPO: The price band for the issue has been fixed at Rs 270-288 per share.

The ad that launched Sudha Murty’s career

Her recruitment at TELCO is an intriguing tale. While Sudha Murty was studying at the Indian Institute of Science, Bangalore in 1974, she was awarded a scholarship to pursue a PhD in America. However, during her final year of M.Tech, she came across a job opportunity at Tata Telco, which is now known as Tata Motors. (Image source: News18)

Sudha Murty’s objection to the discriminatory job advertisement led to a special interview and eventual hiring by Tata Engineering and Locomotive Company Ltd. (TELCO).

Maruti Suzuki’s Shashank Srivastava on Women’s Day campaign, CTV, WPL and elections

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Around 310 million women use the internet, and their usage of digital media is just as high as men, says Shashank Srivastava, Senior Executive Officer, Marketing and Sales.

TVS Motor Company debunks career representation in new ‘Miss.Represent’ campaign

Statistics reveal that children’s career choices get influenced at as early as six years of age. This means that from an early age, girls that might have a natural inclination or skills for the STEM fields, might still find it very difficult to break out of their conditioning and pursue careers in these. (Still from the campaign)

Conceptualised by FCB Kinnect, the second video from the campaign showcased the solution, which was the chart itself, but a lenticular one. When viewed from different angles, the chart displays both male and female in the same occupations.

Talented promotes Binaifer Dulani to the role of Founding Partner

In the past, Binaefer Dulani has been part of the leadership team at Dentsu Webchutney, where she led India's most awarded piece in Cannes Lions History: The Unfiltered History Tour winning multiple Grand Prix, and the Titanium Lion.

Binaifer Dulani is known for her work for ‘Marriage Conversations’ and ‘The Interview’ for Tanishq, ‘1947% More History’ for Britannia and Chhota Kaam & Chhoti Soch for Urban Company.

Interactive Avenues: Anupam Mittal’s first investment as an angel investor

Due to his early and substantial investment, Anupam Mittal eventually became the largest shareholder in Interactive Avenues. Subsequently, Sequoia Capital joined the venture. However, as the landscape grew more competitive over time, distinguishing viable opportunities from the noise became increasingly challenging, necessitating more thoughtful decision-making. (Image source: Moneycontrol)

Anupam Mittal’s investment in Interactive Avenues in 2007 propelled the company to success in India’s digital marketing landscape. Similarly, the acquisition by IPG Mediabrands in 2013 solidified its position as an industry leader.

Ameen Sayani would tell clients not to use up all the airtime: Rajil Sayani

Rajil Sayani, partner, Sayani Radiotel Advertising stated, "He has said that his first break was reading the commercial for Ovaltine, in a program called Ovaltine Phulwari. This was aired on Radio Ceylon in 1951. Thereafter, ever since Binaca Geet Mala became a hit, other brands also started approaching him. One was Saridon. He did a programme for Afghan Snow (beauty cream), for Maratha Darbar Agarbatti, etc. (Image source: Moneycontrol)

The first episode of his legendary show Binaca Geetmala got some 7,000 letters, up from 300-400 letters earlier. He had produced it on a budget of Rs 25, which included researching the songs, writing the script, presenting, and editing.