Advertising – Page 18

India shifts to a new socio-economic classification system ISEC

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

The current Socio-economic Classification (SEC) being followed in India is based on ownership of consumer durables and vehicles.

FCB India restructures its creative leadership team

In their new capacity as national creative directors, Udayan Chakravorty and Anusheela Saha will be responsible for driving creative strategy and execution, working closely with the senior management team. As head of design, Saha will also oversee the implementation of design initiatives across all client projects, ensuring a cohesive and visually compelling brand experience.

Udayan Chakravorty and Anusheela Saha, ECDs at FCB India, have been promoted to national creative directors. Saha will also take on the additional role of head of design at the agency.

India’s audio series landscape to grow from 350 mn users in 2023 to 540 mn users by 2027

Over the last 2 years, adoption of audio series accelerated across developed and emerging market, led by India and US.(Representative Image: Pawel Czerwinski via Unsplash)

The paid user base of Audio platforms is currently at 10-11 percent with micropayments facilities making content consumption affordable.

Legendary radio presenter Ameen Sayani passes away

Ameen Sayani started his career with Radio Ceylon in 1952.

Sayani’s illustrious career spanned over six decades, during which he produced and presented an array of over 54,000 radio programs.

Beyond Fair and Handsome: Exploring Emami’s diverse brand portfolio and controversies

In the ever-evolving landscape of advertising, Emami has experienced both triumphs and controversies with its marketing campaigns. (Image source: Moneycontrol)

Emami, an Indian FMCG leader, balances acclaimed campaigns like Zandu Balm with controversies surrounding fairness cream ads.

‘Classless’, ‘below-the-belt’: Why Pine Labs jab at Paytm didn’t go down well

Pine Labs responded to Paytm's front-page advertisement in the Times of India on February 19 by launching a competitive campaign, highlighting their own offerings in response to Paytm's claims of omnipresence through sound boxes and QR codes. (Image source: Karthik Srinivasan via LinkedIn)

Netizens showed mixed reactions to Pine Labs’ ad which attacked Paytm.

Doctors dedicating over 2-3 hours daily to digital engagement on platforms: Mirum Health report

One of the key highlights of the report is the growing trend of telemedicine and virtual consultations. These digital avenues have not only revolutionized patient care but also opened up new opportunities for HCPs to build thought leadership in their respective fields. (Image source: Unsplash)

With a focus on the online behaviour of Healthcare Professionals (HCPs), the report reveals how digital innovation is shaping thought leadership and transforming the traditional paths to purchase in the healthcare industry.

Marketers reconsider the logic of traditional media channels

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

From a holistic outlook, anything can be advertising as long as it includes an interaction with a brand

Dalmia Cement rolls out ‘RCF Strong toh Ghar Strong’ campaign featuring Ranveer Singh

The All India Organisation of Chemists and Druggists (AIOCD) had asked that Mankind withdraw its advertisement for vitamin supplement HealthOK, featuring Ranveer Singh, under the Consumer Protection Act 1986 and Sales of Goods Act 1930. (Image source: News18 Hindi)

The campaign will be launched through a comprehensive multimedia approach with Singh adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.

Movies channel genre secures second-highest share of ad volumes

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

As per TAM, Hindi movies maintained their dominance in terms of ad volumes, holding a share of over 40 percent in both 2023 and 2022.