Advertising – Page 17

Ranveer Singh’s Bold-ness with Care: Leveraging Bollywood’s only clutter-breaking star

If we’d expect anyone from Bollywood to voluntarily stand out, it would be Ranveer Singh. (Image source: Moneycontrol)

Celebrities are usually seen sticking to advocating for generally ‘safer’ brands. Then, why did Ranveer Singh choose to break the mould by launching a sexual wellness brand?

WPP profits drop as clients in tech cut ad spending; Reports flat Q4 revenues

WPP reported Q4 revenues inched ahead 0.3 percent to $4.1 billion as CEO Mark Read closed a year that he said was more challenging than expected due to cutbacks, mainly by technology clients. (Image Source: Facebook)

The tech and digital services sector, which accounts for 17.5 percent of WPP revenues, fell 6.9 percent during 2023.

We have a stable socio-economic definition with ISEC: ITC’s Shuvadip Banerjee

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

Shuvadip Banerjee, General Secretary, MSRI and Chief Digital Marketing Officer of ITC Ltd confirms that the industry stakeholders such as media buyers, research agencies, media agencies and FMCG majors like Dabur, Marico and ITC are all aligned with the proposed ISEC framework.

Rohit Kumar Singh, Secretary DoCA: ‘Need to halt surrogate ads’

98% of these processed ads required modification to align with regulatory standards. Over the last three years, ASCI has also reported 1085 cases of advertisements that were in direct violation of law to both central and state regulators. 765 of these were illegal betting ads and 320 were direct liquor advertising.

ASCI and the Department of Consumer Affairs (DoCA) convened to address the pervasive issue and dangers of surrogate advertisements.

Prime Video addresses ‘Elephant in the Room’ via campaign for upcoming series Poacher

Through strategic initiatives designed to ignite intrigue and awareness, and to build dialogue the streaming service has created life-sized installations in prominent locations across the country.

The crime series sheds light on the extensive scale of ivory poaching, based on a real-life case that took place in Kerala in 2015.

Why marketers are shifting from NCCS to ISEC

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

ISEC takes into consideration the evolving role of the woman in the Indian household.

The Health Factory rolls out a new campaign starring food connoisseur Kunal Vijaykar

Kunal Vijaykar, renowned for his popular YouTube channel "Khane Main Kya Hai," is paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai. (Stills from the campaign)

The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.

How YouTube is helping regional content creators to bridge linguistic barriers

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

On the occasion of International Mother Language Day, regional content creators from various parts of the country share how they have been connecting with audiences in their mother tongue through YouTube.

International Mother Language Day: Seetharaman aka Tech Satire on bridging linguistic barriers through YouTube

Seetharaman's aim is to create quality tech content for people who understand and speak Tamil.

During the initial days, reaching brands and working with them is a big challenge as regional languages are not given that much importance, according to regional content creator Seetharaman.

International Mother Language Day: YouTuber Aishwarya Patekar on how she made English accessible to farmers

Patekar tells us how she imagined reaching even the remotest corners of Maharashtra, making English accessible to farmers and IT professionals alike.

Speak English with Aishwarya was created to empower every Marathi speaker, no matter their background, to learn English with confidence.