Tag: Advertising

Ed tech startup Scaler unveils web series, ‘Codeyil Iruvar’ with YouTube channel Parithabangal

Set against the backdrop of their journey from a rural village to the bustling city of Bengaluru, where they chase their entrepreneurship dreams, the show promises to be a rollercoaster ride of laughter, friendship, and redemption.

The six-part series, written and directed by Sahit Anand, revolves around the adventures of two friends, Gopi and Sudhakar, as they navigate their way through life’s challenges with wit and humour in pursuit of their start-up dreams.

PGI’s Sujala Martis on sports marketing and leveraging Women’s Premier League

Sujala Martis says that given that cricket is a religion in our geography, it manages to unify audiences and secure their attention, like nothing else can.

Sujala Martis, Consumer Marketing Director, PGI India discusses the campaign, leveraging cricket as a tool for marketing, its association with Women’s Premier League and more.

Industry experts share their take on ISEC

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

ISEC is the first classification which has taken a woman into account. It is the first gender-neutral classification in this country.

Ranveer Singh Mankind Pharma ad: Pharma company responds to chemists body’s objections to ad

The All India Organisation of Chemists and Druggists (AIOCD) had asked that Mankind withdraw its advertisement for vitamin supplement HealthOK, featuring Ranveer Singh, under the Consumer Protection Act 1986 and Sales of Goods Act 1930. (Image source: News18 Hindi)

The AIOCD had deemed the Mankind Pharma ad “misleading” and said that it opposes the “widely accepted health benefits of vegetarianism”.

Japanese advertising giant Hakuhodo rolls out Trigger Happy Studios in India

It aims to collaborate with creative partners across languages and regions in India and also leverage Hakuhodo’s global distribution network and entertainment agencies across the world. (Image source: IMDb)

Trigger Happy Studios will produce, market and distribute feature films, digital content and international co-productions across various platforms and markets.

What are Amul Topicals how did they create a legacy?

The Amul girl's tale indeed merits the adulation it receives. Originating in the late 1960s, she has become an indelible part of Indian advertising history. (Image source: Moneycontrol)

From India’s emergency era to the tribute to legendary radio announcer Ameen Sayani, Amul ads comment on current events and popular culture in a witty way.

Philips rolls out #BarberKeBaraber campaign featuring brand ambassador Virat Kohli

The campaign spotlights cricketer Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool. (Image source: Moneycontrol)

The campaign film highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer.

Shell launches “Expect more from Shell fuels” campaign

Kartiki Karihaloo shares that Shell's new petrol products come with a new formulation with next-generation deposit targeting technology, which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per full tank in 2 and 4-wheelers.

Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.

How many advertising agencies are there in India?

Vaishakh Jhunjhunwala said, “Now let's take 10 percent of even that number which is 403 agencies which are not just doing things right, but maybe doing things in the best possible way as per industry standards.” (Image source: Unsplash)

Vaishakh Jhunjhunwala, a senior advertising professional stated that ad industry initiatives only focus on the top 30-40 agencies.