Tag: Advertising

RK Swamy’s core is in the space of marketing, which will never change: Shekar Swamy

Shekar Swamy, chief executive officer, RK Swamy Hansa told Storyboard18, “We have expectations from ourselves that we will be more efficient, service our clients better, and have more initiatives in the works that we have already outlined. In a nutshell, the expectation is that the company will be able to meet the demands of our clients in this professional services space.” (Image source: YouTube)

In a press conference that was held today, RK Swamy launched its price band for its upcoming IPO, and outlined plans for the future.

CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

CTV advertising isn’t just keeping up; it’s giving advertisers the power of detailed analytics and measurable metrics.

RK Swamy’s price band for IPO set between Rs 270 – Rs 288 a share

The funds will be used to continue deepening SingleInterface's portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement. It also plans to use the capital to build its portfolio of AI-driven products. (Representative Image: markus Winkler via Unsplash)

On the upper band price, the total size of the issue will be at Rs 423 crore and the total market capitalisation of RK Swamy Limited is at Rs 1,450 crore.

RK Swamy Limited to announce price band for upcoming IPO

Ahead of the IPO, the company raised Rs 187.22 crore through its anchor book on March 1. Nippon Life India was the largest institutional investor in the anchor book, picking Rs 50.03 crore worth of shares followed by Aditya Birla Sun Life Insurance Company, which bought Rs 20 crore worth of shares.

The company is the first integrated marketing service group to go public in India.

Ogilvy’s Shagun Agarwal and Chaitali Mane clinch victory at AAAI’s Young Lotus Contest

Rohit Ohri, global partner at FCB said, "“The AAAI Young Lotus Contest provides a platform for young minds to use their creativity to make our world a better place. This year, it's been encouraging to see the participants' enthusiasm to tackle one of the burning issues of our time – the need for clean air." (Image source: Facebook)

Under the theme “BREATH OF CHANGE: INNOVATING FOR CLEAN AIR IN INDIA,” contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability.

GroupM report: 117 percent growth in delivery of paid media to CTV devices from 2022-2023

CTV growth emerges from HSM markets, witnessing 4X growth in impressions from Maharashtra, Haryana, UP, MP, Jharkhand, Uttarakhand, Chhattisgarh & Bihar over last 12 months. Karnataka leads growth in South with 7X growth. (Image source: Unsplash)

Addressable TV homes to surpass 45 million by end of 2024, covering 21 percent of Indian TV Homes; a growth of 32 percent over 2023.

Ram Mandir has heightened the visibility of religious tourism: Yatra’s Dhruv Shringi

Dhruv Shringi says that for technology-enabled customer experiential products, Yatra is placing significant emphasis on harnessing AI tools to enhance the customer experience, making them more accessible for companies like ours.

As per Dhruv Shringi, CEO and Whole-Time Director, Yatra, travellers are adopting a strategic approach, by staying in Lucknow and leveraging the cultural richness and heritage and making it a dual experience with a day trip to Ayodhya.