Advertising – Page 14

Need to step up competition with multinationals: RK Swamy’s Narasimhan Krishnaswamy on Indian ad firms going public

Narasimhan Krishnaswamy, group CEO and wholte-time director said, "We compete with organisations that are publicly listed companies from their respective geographies. If there is a Japanese company like Dentsu, it's listed in Tokyo. Publicis is listed in Paris and WPP is listed in London. American companies are listed in New York. So, they come in with that scale of capital and are able to then compete at a different financial level."

The firm’s top brass spelt out the reasons for going public, deliberated on the evolving landscape, the challenges faced in the past and those that lie ahead.

SLICE® ropes in actress Nayanthara as brand ambassador

Actress Nayanthara

With Nayanthara on board, Slice® aims to strengthen its connection with audiences, reaffirming its status as the leading beverage for mango enthusiasts.

Tinder launches “Let’s Talk Consent” on Coursera

or 18-25-year-old users, being photo verified gives them a 10 percent higher chance to match. (Representative Image: Ryan 'O' Niel via Unsplash)

67 percent of young adults advocated for the integration of comprehensive consent education in schools and colleges.

What is Flipkart’s “world’s most expensive ad” all about. Find out

Flipping the front page, Flipkart designed a full-page advertisement resembling a crossword puzzle, encouraging audience participation in discovering answers to the question "What else can you scan and spend on with Flipkart UPI?"

Flipkart released a print ad for the launch of its UPI services in collaboration with Axis Bank.

RK Swamy IPO: Issue subscribed 53 percent, first integrated marketing service group to go public in India

The company plans to utilise the proceeds from the issue for various purposes, including funding capital expenditure, meeting working capital requirements, investing in IT infrastructure, and establishing new customer experience centers. Additionally, a portion of the funds will be allocated for general corporate purposes.

RK Swamy IPO is the first integrated marketing service group to go public in India.

Ad agencies under threat from an old enemy – In-housing

“In-house agencies are more efficiency-focused while traditional agencies are more effectiveness-focused. That's what their game is all about,” said Neeraj Sharma, former senior vice president, L&K Saatchi & Saatchi. (Image source: Unsplash)

From Godrej to Zomato, brands across the board are increasing In-house creative capabilities or setting up in-house ad agencies, fuelling an old trend and posing a real threat to the ad agency business.

Canva is building a safe, accessible and inclusive AI: Ruoshan Tao

Ruoshan Tao, Head of Marketing for SEA and LATAM, Canva

Ruoshan Tao, Head of Marketing for SEA and LATAM for Canva tells us how the online visual communication and collaboration platform is building a safe, accessible and inclusive AI, it’s localization strategy for India, its diverse user base united by the love and need for design and more.

Only Vimal could leverage the ‘looks of a winner’ to become an undisputed clothing brand

Reliance ventured into the textiles business with the introduction of Vimal in 1975. The brand was named Vimal, after Dhirubhai Ambani's nephew, and son of his elder brother Ramnikbhai Ambani, co-founder of Reliance Industries. The operations of the business were looked after by Dhirubhai's son, Anil. (Image source: Only Vimal website)

It was 1987 when India was witnessing a transformation in the advertising industry. Reliance Industries, the principal sponsor of the Cricket World Cup at the time, rolled out a campaign where the talent of filmmaker Shantanu Sheorey and the onscreen persona of cricketing greats Sir Vivian Richards, Ravi Shastri and Allan Robert Border catapulted Vimal Suitings to become a market leader.

Sonic branding is not just about utilisation but also about utility: Rajeev Raja

Rajeev Raja discusses how sonic brand assets positively impact purchase intent for a brand, shares the sound design process and gives us an idea about the mogo creation of Mastercard and Zomato.

Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.

ASUS launches new campaign with comedian Bhuvan Bam

Bhuvan Bam epitomizes the spirit of gaming, exuding his trademark energy and humor while championing the prowess of the ROG Zephyrus G16.

his campaign aims to ignite the passion of creators and gaming enthusiasts alike, inviting them to explore the potential of gaming with the ASUS ROG Zephyrus G16 – the first gaming laptop in India with an OLED panel.