Tag: Advertising

Publicis expects organic net revenue grow to 5 percent in 2024; anticipates cuts in traditional marketing

The group will put aside between 700 million and 800 million euros this year for potential mergers and acquisitions to boost its data, tech and AI capabilities, it said. Another 200 million will be earmarked for a planned share buyback.

For the first quarter, the maker of marketing campaigns for the likes of L’Oréal or Walmart anticipates an organic growth within the full-year range.

Unlocking the potential of CTV: What’s driving brands to splurge

The consultation paper also suggests that independence from industry stakeholders is crucial for ensuring a neutral and unbiased approach to audience measurement.(Representative image via Unsplash)

A Finecast-GroupM report on the changing landscape of television in India revealed that CTV ad spend will reach about $395 million by 2027.

Radio City records 11 percent growth for third quarter

In the third quarter, Radiocity retained the market share at 19 percent in their ad check markets. (Image source: CNBCTV18)

The jewellery industry saw growth of 44 percent year-on-year, an increase in the advertising spending. The pharmaceutical market grew by 15 percent and the auto industry recorded 26 percent growth compared to the previous year.

Omnicom records 4.4 percent growth in Q4 of 2023

Omnicom grew 2.6 percent in the US, its biggest market, 7.2 percent in Europe, 6 percent in APAC and 4.7 percent in the UK. (Image source: Facebook)

In 2024 the company is targeting 3-5 percent growth. CEO John Wren blamed account losses including Pfizer, which went to Publicis.

IKEA launches ‘Organising Is Awesome’ campaign

Playing on the element of personification, the campaigns breathe life into household items, turning them into relatable characters that talk to each other.

Each film takes a humorous and playful spin on colloquial conversation, addressing the clutter challenges in three distinct scenarios and showcasing the wardrobe, shoe cabinet, and kitchen cabinet.

WPP invests in new German agency OH-SO Digital

The partnership with OH-SO Digital will further strengthen WPP’s digital offer in Germany, complementing existing capabilities that help clients drive growth as the needs of consumers continue to evolve.

The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

There is a difference between courage and foolhardiness, says ASCI Chief on Poonam Pandey controversy

Manisha Kapoor, CEO and secretary-general said, "It is an exciting time for brands and digital campaigns with so many avenues for creative expressions. However, there appears to be a genuine shortage of creative minds for all the content that is sought to be commissioned. Sensationalist and deceptive campaigns appear like short cuts that fill the gap."

Manisha Kapoor, CEO and Secretary-General, Advertising Standards Council of India (ASCI), said, “I would like to believe that ethics, truthfulness and courage are cultural values that rest even within new age digital firms. Even while agencies push boundaries, because that is what creativity is about, there is a need for a moral compass that drives decision making and creative strategy.”