Advertising – Page 22

Havas acquires B2B marketing agency Ledger Bennett

Ledger Bennett’s London-based staff will move to Havas Village London from March 2024 where the agency will be headed by CEO Andrea Glenn who’ll report into Patrick Affleck, CEO, Havas Media Network UK & Ireland. (Representative Image: charlesdeluvio via Unsplash)

Ledger Bennett operates in EMEA, APAC and North America, servicing clients across industrial, tech and services within B2B, including GE Digital and LinkedIn.

Super Bowl: Ads that scored the greatest touchdowns

Advertising during the Super Bowl has become a sought after thing. Brands battle it out to secure a 30-second spot, making the $7 million price tag sound inconsequential.

Let’s take a look at some of the stand-out ads over the years.

Publicis Groupe to repurchase 2 million shares

This program is made in accordance with the Market Abuse Regulation and within the limits of the authorization granted by the 18th resolution of the Annual Shareholders' Meeting of Publicis Groupe of May 31, 2023. (Image source: Facebook)

Publicis Groupe has appointed an Investment Services Provider for the implementation of the program. The program will start as of February 9, 2024 and run until no later than May 31, 2024. At the current price, it represents an amount of approximately 200 million euros that will be financed by the Groupe’s cash.

Cheil India launches ‘Unbelievable Delight’ for MG Motor India

Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films. (Stills from the campaign)

The campaign comprises one film each for its three SUVs- Hector, Astor, Gloster. The films feature two protagonists in different settings, an Indian and a Brit, discussing the unbelievable prices that MG Motor India is offering on its 2024 models and trims.

Ranveer Singh and pornstar Johnny Sins in Bold Care ad; Netizens in shock

The ad satirises soap opera dramas with their exaggerated scenes and dramatic background music. It portrays Singh and Sins as siblings who are amid traditional family disputes- "kalesh."

The ad created by Earlyman Films features Ranveer Singh and Johnny Sins as brothers in the midst of typical soap opera-style family drama.

Swiggy and Talented release UI-based film during Valentine’s week

In its second season, Swiggy has again released a UI-based film, but this time it is about two 60-something empty nesters, who find their love and their way back to each other, with a little help from Swiggy.

In the world of right swipes and ghosting, this film focuses on an old school love that has a track record of 40+ years of being together.

Laqshya Media Group acquires ad rights for Cochin International Airport

The acquisition of advertising rights at Cochin International Airport provides Laqshya Media Group access to an advertising channel, enabling brands to reach a diverse and international audience. (Image source: Moneycontrol)

The ten-year contract includes provisions for static media, digital media, experiential spaces, and other advertising innovations, offering brands a comprehensive platform to showcase their products and services.

Super Bowl 2024: All the stand-out ads to watch

According to the survey, 22.5 million US employees, constituting 14 percent of the workforce, expect they will miss at least some work on Monday while 45 million anticipate being less productive than usual. (Representative image by Alex Batchelor via Unsplash)

Here’s a round-up of the advertising highlights from Super Bowl LVIII.

HT Media records Rs 486 crore revenue in Q3; ad spends muted during festive year

In terms of print performance, revenue was flat for HT Media at Rs 283 crores and a 16 per cent growth sequentially over the prior quarter.

With the national elections around the corner and the infra push, HT Media is confident that consumer spending will pick up, and are hopeful of capitalising on the same

Western Railway collaborates with Red FM for a music video

The video presents RJ Malishka documenting the residents of the city and situations across more than 5 stations of Western Railway, including places like the Western Railway Heritage Gallery at Churchgate, EMU Carshed at Mumbai Central ,Yard, and Train Management system at Mumbai Central. (Image source: (from left to right - Moneycontrol and Facebook))

The video featuring RJ Malishka is aimed at intensifying the connection between Mumbaikars and the Western Railway.