Tag: Advertising

Exclusive: Wipro Consumer calls for a creative pitch for flagship brand Santoor

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company.

Wipro calls for a creative pitch for Santoor, the country’s second-largest selling soap brand with sales of over Rs 2,650 crore.

News18 India’s ad campaign showcases leadership during Ram Mandir consecration week

In the run up to the historical consecration ceremony of the Ayodhya Ram Temple that took place on January 22nd, News18 India significantly enhanced its coverage and launched 100 hours of special, non-stop programming, titled ‘Shree Ram Mahaparv’.

The ad campaign, which was launched in Wednesday’s newspaper, according to the latest viewership data from BARC, with 9.48 crore AMA’s, News18 India remained ahead of Aaj Tak, which garnered 9.33 crore AMA’s during the week of temple inauguration.

YouTube’s four big bets for 2024

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

and why protecting the creator economy is foundational.

Snapchat celebrates real connection with new campaign Less/More

Colleen DeCourcy, Chief Creative Officer, Snap Inc shares the vision for Snap Inc.’s 'Less/More' campaign.

In an exclusive interaction with Storyboard18, Colleen DeCourcy, Chief Creative Officer, Snap Inc shares how Snapchat’s distinctive and deliberate design choices — disappearing messages, privacy settings and no social validation metrics – have been pivotal in setting Snapchat apart.

Hyundai’s women buyer percentage surges to 11 percent in 2023, fortified by Deepika Padukone partnership

"Creta is a cornerstone model for Hyundai, contributing to over 20 percent of our sales. In preparation for the January launch, we strategised for a Bollywood-centric approach due to the resurgence of interest in movies. Shah Rukh Khan, our brand ambassador, has been instrumental, unveiling our 2020 model. Seeking a new disrupter for the campaign, we explored collaborations with other celebrities, shortlisting Deepika Padukone," says Virat Khullar, AVP and vertical head, marketing, Hyundai Motor India.

Hyundai recently signed up the actress for its latest campaign, also starring longstanding brand ambassador Shah Rukh Khan.

The impact of AI on the creator economy

Amazon’s AI-driven recommendation engine seamlessly integrates with its e-commerce platform, enhancing user experience. (Image source: Unsplash)

In a global survey conducted by Lightricks, 84 percent of content creators expressed their willingness to leverage AI if it could save them time or money.

FCB’s Swati Bhattacharya on her way out?

Bhattacharya has 25 years of experience in advertising and as per reports, was the first CCO in India when she was promoted to the same position in 2016.

An advertising veteran, Swati Bhattacharya has also led creative departments at JWT.