Tag: Advertising

Tata Motors unveils ‘Karo Life Control Mein’ campaign

The campaign debuts 15 distinctive films, each dedicated to highlighting unique attributes of the platform. Each film features a narrator, who plays a pivotal part in bringing to life the benefits of Fleet Edge that enhances operational efficiency and creates a user-friendly system for fleet management. 

The campaign illustrates how it empowers businesses to take charge of their operations, optimise resources and elevate overall fleet performance.

Snap launches ‘Less Social Media. More Snapchat’ ad campaign; positions itself as an antidote to other social media

This is not the first time the social media company has initiated layoffs. In August 2022, 20 percent of the staff was laid off and its business lines were restructured. (Image source: X)

Snap’s ad aired on February 4 during the Grammys in the US. The campaign will be rolled out across digital, out-of-home and other social media platforms.

Timex partners with Ananya Pandey for its spring campaign ‘ Waste More Time’.

The upcoming campaign edition, releasing during the month of Valentine's, delves into the essence of love, depicting Ananya experiencing moments of joy while sharing affectionate words with her cherished green companions, her plants. (Image sourced from News18)

The brand encourages individuals to celebrate their passion and discover themselves.

Schbang apologises for Poonam Pandey fake-death stunt

US drug giant Merck’s Indian affiliate MSD terminated its association with Schbang after speculations surfaced that the pharmaceutical major and its India affiliate were allegedly involved. (From left to right: Image source - Schbang (YouTube) and Poonam Pandey (News18))

Schbang, the digital marketing agency behind the Poonam Pandey fake death stunt, claims the ‘act’’ resulted in making ‘Cervical Cancer’ and its related terms the most searched ‘topics on Google’.

Record-breaking season for Amazon as it rakes in $14.65 billion ad revenues

The regulator gave its go ahead to the payments app to carry out business as payment aggregator, which will allow it to facilitate ecommerce transactions through its app, Moneycontrol reported. (Representative Image: Christian Wiediger via Unsplash)

The e-commerce company expects its net sales to range between $138 bn and $143.5 bn in Q1 2024, thus reflecting a growth of eight percent and 13 percent compared to Q1 2023.

Fever FM, Poonam Pandey: Why are brands and personalities faking their demise?

Poonam Pandey's 'death' comes on the back of several such campaigns including Hindustan Times's FeverFM's fake 'farewell' that made people believe that it was shutting down... which was inspired by Monster's rebranding campaign (as Foundit) that used the same tactic. (Poonam's image sourced via Moneycontrol Hindi)

Brand experts share their views on Poonam Pandey’s “death”.

Poonam Pandey faked her death to raise cancer awareness; Internet reacts

A day after the Pandey announced her fake demise, Schbang released a statement on Instagram stating that it was the orchestrator behind the fake-death stunt Pandey.

Controversial Internet personality Poonam Pandey faces backlash after faking her death to raise awareness for cervical cancer. Pandey also linked the stunt to the Interim Budget.

Joyalukkas teams up with Havas for Pongal campaign

Drawing from Joyalukkas’ customer base in Chennai, a select group of more than 500 households were identified. (Image source: Moneycontrol)

Aligned with the sentiment of the festival, the Havas Media Network India team devised a campaign for Pongal.