Tag: Advertising

Malcolm Raphael joins Sideways Consulting as chief growth officer

At Bennett Coleman and Co, Malcolm Raphael joined as the vice president and business head for BrandScope where he created aspirational brands to address market opportunities and plug consumer need gaps.

Malcolm Raphael worked at Bennett Coleman and Co as senior vice president – creative strategy and planning | trade marketing | innovations.

Congress sources confirm DDB Mudra on-boarded for LS elections 2024

The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing. (Image source: Moneycontrol)

The Congress party has collaborated with various marketing agencies in the past, including Nixon Advertising and DesignBoxed and others who specialise in political marketing.

Motorola unveils new influencer marketing campaign with CGI advertising

Conceptualized and executed by Barcode Entertainment, the "Flip into the Future" campaign introduces three CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.

Conceptualized and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow.

Optimisation, Interactivity, and AI: Trends that will dominate CTV in 2024

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The changing landscape of television in India projects that CTV ad spend will increase at a CAGR of 47 percent in the country until 2027.

Layoffs: Dentsu cuts 60 jobs across UK

The agency will leverage its digital expertise to create engaging and impactful digital campaigns. (Image source: Moneycontrol)

The layoffs are part of Dentsu’s restructuring strategy to serve clients better.

Philips India introduces TVC on hair straightener with no heat damage with Alia Bhatt

A still from the ad

Philips India has introduced the country’s first hair straightener designed to style with no heat damage – the Philips Hair Straightener with NourishCare Technology. This straightener boasts of specially designed serum strips infused with hair nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting… Continue reading Philips India introduces TVC on hair straightener with no heat damage with Alia Bhatt

Explained: Mega agency mergers over time and where they are now

The advertising universe is no stranger to mergers and rebranding. Storyboard18 takes a deep dive into the re-formation of ad agencies in India and outside, and their present standing in the world today. (Representative Image: Ashkan Forouzani via Unsplash)

Storyboard18 dives deep into the mergers in the advertising landscape.

Blockchain’s impact on ad fraud: A transparent revolution in digital advertising

the recent past, blockchain technology has emerged as a beacon of hope, with a potential to provide a secure and transparent solution to the growing challenge of ad fraud. (Representative image via Unsplash)

A recent report by Juniper estimates that 22 percent of worldwide ad spends, amounting to close to $84 bn, was lost to ad fraud in 2023.