Advertising – Page 27

E-Luna to enter Indian markets; Piyush Pandey to lend his creativity to Luna’s multimedia comeback campaign

Luna's production stopped in 2000 but back when it was popular, Luna was selling about 2,000 units in a day. In the moped category (small motorcycle), it went on to garner a market share of about 95 percent. During the lifetime of Kinetic Luna, Kinetic Green was able to sell five million units, stated a media report. (Image source: News18)

Piyush Pandey has been roped to awaken nostalgia by creating a multimedia campaign for Kinetic’s e-Luna.

Razorpay launches digital ad campaign to educate customers about safety measures for digital payments

The 2-part ad series featuring Gulshan Grover and Urvashi Dholakia aims to empower end-consumers with essential information for making informed decisions when engaging with a business through digital transactions.

Gulshan Grover and Urvashi Dholakia play the role of unethical business owners who aggravate the insecurities of these customers.

Moj and ShareChat partner with Integral Ad Science

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

This is in order to deploy media quality measurement for the advertisers on its platform.

B Lab conducts initial review of partnership between Havas and Shell

In 2020, Shell had pledged net-zero carbon emissions by 2050. But, along 2023, this was backtracked. (Representative Image: Markus Winkler via Unsplash)

A series of complaints were received from 26 B Corp agencies (communication and advertising agencies) between September and October. Since then, there has been pressure on B Corp to strip the agency’s B Corp accreditation (a certification signifying that businesses are meeting high standards of performance, transparency and accountability).

Ad volumes on television saw 22 percent increase in 2023:TAM

Out of the top 10 brands present in 2023, 5 of them belonged to Reckitt Benckiser (India) and 3 belonged to Hindustan Unilever.

Compared to 2022, food & beverages sector retained its first position in 2023.

Shankar Mahadevan on partnering with Cipla to help kids embrace their resilience and strength

With the help of the lyricist Irshad Kamil, Shankar Mahadevan (in picture)created the song for the Tuffies campaign that delivers the message that even if a kid has asthma, they are still ‘tuff’

The singer-composer talks about the thought process behind creating the anthem for the Tuffies campaign and how it raises awareness about asthma and instils values of acceptance towards peers with different conditions.

Cipla’s Achin Gupta on fostering a healthier and more informed environments for children and their caregivers

Achin Gupta, CEO, One India Business, Cipla, shares why the brand chose to partner with Mahadevan, how it is leveraging integrated marketing to connect with diverse audience segments, and more.

As the CEO puts it, the pharma company’s Tuffies awareness campaign leverages the ‘reel’ generation while engaging over 3,000 mom influencers and their children.

Coca-Cola’s ‘New Guy’ ad is a great entrant to portfolio marketing

The campaign is not limited to television; it is an overall approach.

Departing from traditional the new Coca-Cola campaign, “New Guy,” introduces viewers to the diverse “family” of Coca-Cola products.

H&M accused of sexualising children in new ad for school uniforms, takes it down after backlash

The advertising campaign, launched in Australia, showed two young girls in school uniforms with the caption: “Make those heads turn in H&M’s Back to School fashion.” (Image source: Unsplash)

H&M, the Swedish fashion giant, was accused of sexualising underage girls in its latest advertisement for school uniforms.

People will come back to TV and stay glued to TV for many months: Ashish Khazanchi, Enormous

Ashish Khazanchi, managing partner, Enormous, said, "We don't take part in too many pitches and do our work very well. It's really quite a big deal for the industry that the bigger campaigns, the more strategically thought through research campaigns and well-crafted campaigns are not necessarily coming from the bigger agencies. So that is a quantum shift."

Ashish Khazanchi, managing partner, Enormous, stated, “There will be a little bit of a boost in terms of economy and in terms of sentiment. The stock markets are very likely to go up especially around this time. So, public sentiment is very important for public spending.”