Advertising – Page 28

Feminine hygiene brand Sofy onboards Sara Ali Khan as brand ambassador

Sofy's long-hour leakage protection ensures that Sara Ali Khan can conquer each day without the concern of leakage, smell, or bacteria. (Still from the campaign)

The commercial, showcasing a day in Sara Ali Khan’s life, emphasises her hectic routine, effortlessly balancing professional commitments and personal life.

Unilever initiates global media review for its $3.4 bn business; India included

Unilever talks about creating proUd, its global employee resource group whose mission is to be 'a beacon of inclusion for people in the LGBTQI+ community and allies, amplifying their voices in society and at Unilever'. (Image sourced from Unilever's website)

Unilever, one of the world’s largest advertisers, has called for a global agency review for its media planning and buying account. Mindshare will be re-pitching for the account.

Prasoon Joshi-led McCann wins Agency of the Year at Effies

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Mondelez India bagged the Effie India Client of the Year, while McCann Worldgroup was named Effie India Agency of the Year.

Ranveer Singh and Rashmika Mandanna feature in Meesho’s new campaign targeted at GenZ

The campaign features a series of short films showcasing Ranveer and Rashmika adorned with an abundance of clothes, bags and jewellery as they struggle to choose from the myriad options available on Meesho.

The campaign aims to establish Meesho as the ultimate trendy fashion destination and is geared towards engaging Gen Z.

Shah Rukh Khan signs on as brand ambassador for P&G-owned Tide

The Bollywood star’s team issued a public statement soon after the ex-BJP leader’s post went viral. (Image sourced via News18)

Shah Rukh Khan has joined Tide India, as a brand ambassador to endorse Tide as the ‘asli/real’ SRK – Stain Removal King.

I’m a raging India bull: Sir Martin Sorrell

"India is very well positioned and with very strong growth potential. India will be the third largest economy of the world by 2025. I remain a raging (India) bull," said Sir Martin Sorrell. (Image source: Twitter)

Sir Martin Sorrell speaks about the Indian elections, PM Narendra Modi and why his re-election will be good for India and the world.

MC At Davos: Expect PM Modi to be re-elected, good for India and the world, says Martin Sorrell

The advertising guru added that amid the geopolitical issues involving the US and China, the Russia-Ukraine situation, and the intense conflict in the Middle East, India has emerged as the go-to market and an alternative to China in Asia. (Representative image via Twitter by @ForbesCMO)

Martin Sorrell, Executive Chairman of S4 Capital, said he remains bullish on India, emphasising that the country is well positioned and expected to become the world’s third largest economy by 2025.

Does the advertising industry need a dose of its own medicine?: GCPL chief Sudhir Sitapati’s full speech

"The fortunes of advertising and advertising agencies are not the same. Over the last 30-40 years, advertising has done extremely well in India," says Sudhir Sitapati. (Image source: Moneycontrol)

Sudhir Sitapati reiterated his views on the reinvention of advertising agencies during his address at the Subhas Ghosal Memorial Lecture, organised by the Advertising Agencies Association of India (AAAI) and the Subhas Ghosal Foundation (SGF). Read his speech in full, shared with Storyboard18.

Sudhir Sitapati on why advertising agencies need to reinvent themselves

Sudhir Sitapati also shared his insights on building brands in today’s India. But adding a word of caution when he said India is not doing as well as it seems to be doing in the context of FMCG volumes.

Godrej Consumer Products Ltd CEO and MD, Sudhir Sitapati said India is not doing as well as it seems to be doing in the context of FMCG volumes.