Tag: Advertising

Cannes Lions 2024: Prasoon Pandey is Jury President for Film Craft; See full list of Presidents

After leading its first Jury, Cindy Gallop returns as the Glass: The Lion for Change Jury President for its 10th edition, while previous Lion of St. Mark honouree, Prasoon Pandey, is named as the Film Craft Lions President. (Image source: Pune Design Festival)

After leading its first Jury, Cindy Gallop returns as the Glass: The Lion for Change Jury President for its 10th edition, while previous Lion of St. Mark honouree, Prasoon Pandey, is named as the Film Craft Lions President.

Time spent on streaming platforms surpasses linear TV watch times by 22 percent

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

Only 5 percent of users reported watching more than 15 ads on linear TV. This possibly points to the fact that most viewers do not pay attention to ads on linear TV due to oversaturation.

Madhuri Dixit and Sneha emphasize on criticality of protein for growing kids in Complan’s new campaign

The TVC has been conceptualized by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.

FMCG television ad volumes saw 3 percent growth in Q2 of FY23

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

According to TAM, among the top 10 FMCG brands, 5 of them belonged to Reckitt Benckiser (India).

ASCI issues guidelines to prevent greenwashing

Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent. (Representational image via Unsplash)

These “Guidelines for Advertisements Making Environmental/ Green Claims”, have been in the public domain for consultation since November 16, 2023, and were approved in the recent Board of Governors meeting.

Hyatt rolls out ‘Perfectly Yours 2.0’ campaign, a sequel to 2023’s wedding campaign

This has been achieved by bringing together some of the best homegrown artists from the country to create melodies for a celebration that transcends beyond the big day.

Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on some of the culturally rich events in Indian weddings such as the mehendi, sangeet, wedding rituals and family reunions.

Aditya Birla Finance collaborates with cricketer KL Rahul in a new campaign ‘Ab Kahani Badlegi’

The campaign opens with a glimpse of KL Rahul's small-town origins, featuring a game of cricket being played in a narrow lane where he, as a young boy, takes the first step towards his extraordinary journey. (Still from the campaign)

The campaign – ‘Ab Kahani Badlegi’ showcases ABFL as a financial powerhouse with products and services ranging from Personal loans, Business loans – Udyog plus (a holistic business solutions platform), SME loans, and loan against property.

National Road Safety Week: BluSmart launches #SafeisSmart campaign

The campaign aims to improve awareness surrounding key road safety measures, featuring a series of four videos that are bi-lingual in English and Hindi. These four short videos highlight various behavioural aspects towards safety like wearing seat belts, being alert to avoid unforeseen incidents, maintaining speed limits, and ensure the car's safety features are intact before the ride begins. (Still from the campaign)

‘Be a road safety hero’, the week-long campaign aims to spotlight the unsung heroes of road safety – BluSmart’s driver partners who are behind the safe and reliable experience riders have.

MAdtech Point: Federated identity management in advertising

Identity management comprises of three key components. At a fundamental level it is all about persistent understanding of individuals as they traverse multiple touchpoints—transactional and promotional, digital, and traditional – both “authenticated” and “anonymous”. (Representative Image: Brett Jordan via Unsplash)

Data privacy regulations have significant implications for identity management, including how advertisers and publishers procure, store, process and transmit customer data, writes Gowthaman Ragothaman.