Advertising – Page 30

72 percent of parents say brands have a moral imperative to advertise responsibly

The White Paper also encapsulates insights on this complex issue, gathered from a cross-section of businesses across sectors including organizations such as HUL, Google, Dream11, Pepsico, MakeMyTrip, White Rivers Media, Pidilite, UB and Leadsquared.

Parents perceive the amount of harmful or inappropriate content online to be growing, with 69 percent agreeing that the amount of inappropriate content online has increased after the pandemic.

Google India records 12.49 percent YoY Growth in ad revenues in FY23

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

The internet giant however witnessed a marginal decline in operating revenue, inching down by 0.11 percent to Rs 9,275 crore in FY23 from Rs 9,286 crore in the preceding fiscal year.

Game-Changer: Programmatic advertising takes centre stage for gaming marketers

As per Lumikai’s latest report, the Indian gaming industry touched a $3.1 billion in the fiscal year 2023 and is projected to reach $7.5 billion by the fiscal year 2028.(Representative Image: Alex Haney via Unsplash)

Research suggests that by 2030, gaming-related advertising will be worth $17.6 billion globally. A large part of this will be programmatic ads, said experts.

Asian Paints’ new festive campaign captures Tamil Nadu’s rich cultural heritage

The makeover of 22 MTC (Metropolitan Transport Corporation) buses constitutes the transformation of the exteriors and the interiors inspired by the design of the Royale Glitz Festive Pack.

22 MTC buses have been transformed into art showcases with designs inspired by the Asian Paints Royale Glitz special edition festive packs.

Policybazaar’s new ad campaign aims to “humanise” insurance claims process

In one ad, a Policybazaar executive can be seen running around to complete the claim formalities while on video call with his daughter who’s waiting for him on her birthday. (Stills from the ads)

The campaign is rooted in the idea of raising awareness about the importance of a robust claims process.

Mudra, Ahmedabad, its origin and modern story

Mudra has created timeless taglines, iconic jingles, and ads that a generation of Indians have grown up watching or listening to — from I Love You Rasna, Dhara Dhara Shudh Dhara, The Mint with the Hole, God's Own Country, Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi, Humko Binnies Banta, and one of the earliest, Only Vimal.

From Reliance to Rasna in the 1980s and now from Ishan Technologies to Simpolo Group, how Mudra, now DDB Mudra, has been an equal partner in building businesses in Ahmedabad.

Madison Media appoints Puja Rai as chief strategy officer

Puja Rai is a seasoned media professional with over 20 years of experience and a wealth of knowledge in marketing, strategy, analytics

Nagaraj Krishnamurthy will continue to mentor the analytics and automation space as he transitions into running an MSME performance business.

Zomato releases a series of festive ad films for Pongal, Lohri, Sankranti

Still from one of the ads.

The films a depict fun and quirky relationships between families celebrating Pongal, Lohri, Sankranti and Makar Sankranti.

Publicis kicks off 2024 with the One-to-One Wishes, powered by AI

In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice. (Still from the video)

Publicis Groupe created 100,000 personal ‘thank you’ films for every member of its team.

Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture

The campaign, conceptualized and produced by JUNGLE in association with KRAFTON India, captures the varied tapestry of the new Indian cultural experience, with tongue firmly in cheek throughout the film. (Still from the campaign)

Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.