Advertising – Page 31

Kalyan Jewellers rolls out an ad campaign marking the occasion of ‘Uttarayan’

The campaign film captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings. (Still from the ad)

The ad film conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti.

Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing

Cracking down on misleading ads: Government to introduce guidelines to curb environmental greenwashing. (Representative Image: via Unsplash)

Department of Consumer Affairs and Central Consumer Protection Authority is preparing guidelines for prevention of greenwashing by the companies with a view to protect consumer interest.

If a celebrity’s presence can magnify the brand essence and the story, then that is the best recipe: Saumya Rathor

Starting 2008, Ranbir had been the brand ambassador of Pepsi. Six years later, PepsiCo extended their association with the actor through a campaign on Lay’s.

Saumya Rathor, category lead – potato chips, PepsiCo India, spoke about the genesis of #IseyKehteHainPyaar campaign, consumer trends of 2023, and Lay’s influencer marketing strategy.

Parle-G’s latest ‘G Mane Genius’ TV campaign emphasizes on inculcating values in children

The series of films takes scenarios to demonstrate a child’s compassion. These are situations that a child may easily find themselves. The intuitive need to help others is encompassed in the signature thought, ‘Genius wohi, jo auron ke khushi mein paye apni khushi’. (Stills from the ads)

The innate empathy of young children, devoid of personal benefit was the lynchpin of the campaign.

Suta’s Bachpan campaign: Rural young artists inspire fabric creation for brand

Close to 200 children under the age of 15 participated in the initiative. Most children chose to work on themes of dreams and inspirations. (Stills from the campaign)

The brand collaborated with a local school in the village and conducted a drawing competition. The winners of the competition would see their art come to life on Suta’s fabrics i.e. dupattas and sarees.

Quaker Oats’ new campaign targets health conscious GenZ, says Sravani Babu, PepsiCo India

Speaking about Advani and Malhotra, PepsiCo's Sravani Babu explained that they were the most sought after couple. The company had no inkling that Kiara was the most searched celebrity. This realisation dawned upon them after they brought her on board. (Still from the ad)

Sravani Babu, associate director, and category lead – Quaker, PepsiCo India, touched upon the genesis of the new campaign featuring Kiara Advani and Sidharth Malhotra, the three newly launched variants, and the role of influencer marketing and much more.

Some of the themes of 2023 such as AI and Green will continue to engage marketers in 2024: Tonic Worldwide

According to GIPSI, the HI+AI insights division of Tonic Worldwide’s annual new year insights report, just like engineering sleep solutions, consumers are also looking up for other trends such as AI, going green, gender equality across digital platforms. (Representative Image: Steve Johnson via Unsplash)

Tonic Worldwide’s new report touches upon behavioural insights that are both relevant and actionable for businesses across verticals in 2024.

GroupM collaborates with Amazon Ads; new marketing cloud framework in works

The co-developed framework allows GroupM Nexus’ team of commerce experts to evaluate where marketers are in their respective Amazon Marketing Cloud journeys. (Representative image: Vardan Papikyan via Unsplash)

The custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

SEBI greenlights RK Swamy’s proposed IPO

The fund is aimed at backing founders bringing in innovative tech and pushing the boundaries of the sports and gaming ecosystem.(Representative Image: Markus Winkler via Unsplash)

The funds that will be raised through the IPO will be utilized for the funding of the working capital, funding of the capital expenditure that will be incurred to set up a digital video content production studio.

Emergency cash requirement to Sextortion, match-making site Matrimony launches ‘Safe Matrimony’ campaign to raise awareness about frauds

In the campaign video, Vidya Balan talks about these frauds explaining the importance of being vigilant in the digital world and the methods to stay safe. (Still from the video)

This campaign is an initiative by Matrimony.com to guide customers to stay safe in the digital world and create awareness about safety while using the matchmaking ecosystem.