Advertising – Page 32

GroupM hires Gurpreet Singh as head of performance

In his new position at GroupM Nexus, Gurpreet Singh will be responsible for driving a high-performance culture. He will play a pivotal role in deploying the latest technology, data, and automation solutions.

Singh joins the GroupM Nexus India from Performics – Publicis Groupe, where he held the position of managing partner.

#BlastFromThePast: DDB Mudra’s Nitin Pradhan picks his all-time favourite ads

This week, Nitin Pradhan, creative head, DDB Mudra shared the ads that always trickle his creative nerves and make him fall in love with advertising again. (Stills from the ads)

Nitin Pradhan, creative head, DDB Mudra, writes about ads that inspired him to pursue advertising as a career.

JSW One Homes new brand film promises hassle-free experience of building a dream home

The brand film titled “Unforgettable” begins with a young man celebrating the new year with his friends and family asking everyone around him to forget the past and enjoy the new year. (Stills from the ad)

The film encourages viewers to forget the past where one needed to monitor a site manually with a lot of pain and trouble of managing labour and building materials.

Fire-Boltt unveils #GaleTohMil ad film featuring MS Dhoni and MC Stan

The storyline unfolds at a party, where MS Dhoni (left) faces an awkward moment when approached by MC Stan (right).

Through #GaleTohMil, Fire-Boltt, brings a fresh perspective to the fusion of sports and music, showcasing the seamless integration of technology into everyday life.

We are adopting a ‘best-fit’ approach with respect to AI: Unny Radhakrishnan, CEO, Digitas India

Unny Radhakrishnan says, "Our growth happens by way of new client acquisitions, new projects, and expansion of scope of work (with existing clients). Some of the new clients that came on board include Crocs, DET, Groupe Bayport, HMD (Nokia), Newell Brands, and a host of other companies."

Unny Radhakrishnan says that frontier realms like digital require upskilling of the workforce. To that end, Digitas, as well as the Publicis Groupe, invests significantly on learning and development so that the talent can adapt to the dynamic requirements of the digital marketing landscape.

Tinder releases 2024’s first brand film for India – You Up

Crafted through the eyes of a young woman, the brand film's narrative highlights the diverse dating adventures she encounters when using the Tinder app and explores who and how she likes to date.

Young 18-25 year old singles, who make up more than half of Tinder globally, nowadays are ditching the pressure of rushing to a “happily ever after” and are Not Attached To Outcomes (aka N.A.T.O), a dating trend revealed by Tinder’s Year in Swipe 2023.

Indian media and advertising agencies gear up for a dynamic 2024 with elections, IPL, and more

Experts see creator economy and AI shaping the domestic media landscape in an event-packed year.

Tata AIG releases ‘Expect the Expected’ featuring Ranbir Kapoor and Rohit Shetty

It’s a full funnel campaign, created and executed by Martech network, Wondrlab.

This campaign is based on the brand’s ability to deliver on its promises in their entirety.

Job scams in adland continue: Havas India calls for caution

Havas issues a statement on social media stating, “Our hiring processes adhere strictly to authorized channels, and we advise the public to exercise due diligence.” (Representative Image: Sander Sammy via Unsplash)

Scammers posing as HR representatives from Havas India are extending job offers via emails, social media and WhatsApp for money.

Hero Motocorp launches #LiveTheLegend campaign for its bike brand Karizma XMR

L&K Saatchi & Saatchi and its digital arm, Saatchi & Saatchi Propagate, also created the buzz campaign. The buzz campaign featured Roshan and Rannvijay Singha, the two names who had been closely associated with the brand in its glory days. (Still from the ad)

The launch film honours the bike’s illustrious history and is an ode to the iconicity of the brand which captured the imagination of an entire generation.