Advertising – Page 33

From setting up transparent programmatic ecosystem to branding brands on OTT, here are top ad trends of 2024

In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. (Representational image via Unsplash)

As marketers are increasingly realising the need for comprehensive insights to drive return on investment, media agency heads think holistic measurement will also emerge as a key imperative in 2024.

Cultural advertising and marketing will go to a different level in the next couple of years, says Himanshu Arora of Social Panga

Himanshu Arora, co-founder, Social Panga, said, "Historically, people used to have public viewing on television. Then they moved to having a television in their homes. Now every mobile phone is a different content-creating platform. Subcultures play a very important role out there."

The co-founder of the creative marketing and advertising agency touched upon key achievements in the year gone by, advertising trends that will grab the spotlight in 2024, and a lot more.

Storyboard18 Exclusive Confirmed: Amitesh Rao joins Leo Burnett as South Asia CEO

Amitesh Rao will report into Anupriya Acharya, CEO Publicis Groupe South Asia and will work closely with Rajdeepak Das, chief creative officer, Publicis Groupe India and chairman, Leo Burnett South Asia.

Storyboard18 first broke the news of Amitesh Rao joining Leo Burnett on November 28, 2023, after the exit of former CEO Dheeraj Sinha.

Talent needs a lot of training on how to use CGI: Famous Studios’ Anant Roongta

There was another reason to be associated with the IPL. According to Roongta, the shoe has the stamp of One8, a sportswear brand owned by cricketer Virat Kohli. (Representative images by Norwood Themes via Unsplash)

The managing director of Famous Studios said that if Computer-Generated Imagery is not used in the right way, one can end up losing a lot of money.

Cadbury 5 Star and Ogilvy India launch “Do Nothing” campaign

A still from the ad

The new ad titled ‘Elevator’ tells the story of a person whose phone rings at the most inappropriate time, but he’s too absorbed in enjoying his Cadbury 5 Star to do anything about it

WPP’s Mark Read named in the UK’s King’s New Year honours list

Mark Read stated that WPP sees AI as an opportunity rather than a danger, and that AI would complement, not replace, human innovation.

Mark Read, CEO of WPP, has been made a Commander of the Order of the British Empire (CBE) for services to the creative industries.

White Rivers Media: 2024 is an open mic for hyper-personalisation

Sustainability and social values become the new currency, and brands with purpose will win hearts, says Shrenik Gandhi. (From left to right: Shrenik Gandhi and Mitesh Kothari)

Shrenik Gandhi and Mitesh Kothari, founders of White Rivers Media, touch upon the key achievements of the agency, reveal their to-do list for 2024, the advertising trends that will be in the spotlight in the coming year, and a lot more.

From camels to Deepika Padukone: Bisleri’s brand ambassadors baffle and amaze

Tushar Malhotra, head of Marketing, Bisleri, highlights that Bisleri has been focusing on digital since the youth can be found on connected TVs, mobile phones, and laptops.

Bisleri’s Tushar Malhotra discusses the new marketing campaign, sports marketing strategy, premiumisation, and more.

Lodestar UM’s CEO wants to bring the romance back into a resurgent ad world

"In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. Marketers are tasked with seamlessly weaving eco-friendly messaging into campaigns, showcasing a commitment to environmental responsibility," says Aditi Mishra, CEO, Lodestar UM.

Aditi Mishra, CEO, Lodestar UM, wants to go beyond mere statistics on diversity, equity, and inclusion (DEI) to add richness and depth to the advertising industry.

Investographer1 runs illegal advisory, uses MS Dhoni’s image to promote brand

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

It has social media handles and a paid group through which it offer advisory services without Sebi registration.