Advertising – Page 34

Rohit Malkani and Kartik Smetacek are L&K Saatchi & Saatchi’s new chief creative officers

As CCOs, both Smetacek and Malkani, will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.

The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.

Interactive Avenues bags e-commerce mandate for TTK Healthcare

Interactive Avenues will be responsible for managing TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. (Representative image by Andy Hermawan via Unsplash)

The account will be serviced by the agency’s Chennai office.

In-housing trend grows: Two-thirds of major multinationals now have an in-house agency

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

Cost efficiencies appear to remain the strongest motivation behind the growth in the in-house function, according to a recent survey conducted by WFA and The Observatory International.

Bisleri ropes in Deepika Padukone as its first global brand ambassador for #DrinkItUp

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’

#BlastFromThePast: DDB Mudra’s Rahul Arcot on his most loved ads

This week Rahul Arcot, group creative director, DDB Mudra, shared notes from his all time favourite ad playlist. (Stills from ads)

In this week’s #BlastFromThePast, Rahul Arcot, group creative director, DDB Mudra writes on ads that he thinks are timeless.

Leadership 101: What bosses at ad agencies shouldn’t do

ployers also believe that increasing human-AI collaboration (37 percent) and reskilling/upskilling the workforce to meet the skill demand (25 percent) will be key strategies they want to implement. (Representational image by Markus Spiske via Unsplash)

Rule No. 1: Be the senior you wanted when you started working, not the one you got.

Delhi HC permits Dabur to use tagline for its toothpaste ad with modification

Further, ASCI asked Dabur India to restrain from publishing the ad which was misleading and was unfair in portrayal and constituted exaggeration. (Still from an ad)

On September 30, Dabur India had moved the HC against the order of Advertising Standards Council of India (ASCI) that asked the company to modify its ad.

Cox Media Group claims to have capability to listen to ambient conversations of consumers for targeted ads

Claims about this capability raises obvious and immediate legal concerns; intercepting communications without proper consent can violate wiretapping laws. (Representative Image: Markus Spiske via Unsplash)

The news signals that what a huge swath of the public has believed for years—that smartphones are listening to people in order to deliver ads—may finally be a reality in certain situations.

2023 recap: Key developments in ad networks that took the spotlight

(Representative Image: Kyle Glenn via Unsplash)

From consolidation of teams to new businesses, a look at what ad networks did this year and how it affected India.

VML sets up new leadership team for Asia Pacific

Under the leadership of newly appointed VML APAC Co-CEOs Audrey Kuah (left) and Yi-Chung Tay (right), and with its regional principal offices in Mumbai, Shanghai, Singapore, and Sydney, the restructure sees the appointment of the following market leaders (by region) from January 1, 2024.

The agency will announce India’s leadership in Q1 2024.