Tag: Advertising

Coca-Cola fuses art and technology in new campaign

The campaign is active across India, Bangladesh, Nepal, Sri Lanka and Bhutan.

From wish cards adorned with colourful diyas to quirky auto-rickshaws – a classic symbol of Indian markets, from Coca-Cola’s cans and bottles, to colourful rangolis, consumers can create a masterpiece that encapsulates the heart of India’s Diwali.

Zee Entertainment net profit dips amid pressure on ad revenue

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

ZEEL revenue, however, surged 20.4% to ₹2,437.8 crore in the second quarter of the current fiscal, compared to ₹2,024 crore it had posted a year ago.

Razorpay introduces its film ‘Believe’ on National Entrepreneurs Day

The film aims to highlight that while everyone celebrates the success of these trailblazers and game-changers who have put the nation on top of the startup table globally today, very few focus on the nuances of their journeys which play a crucial role in their victories. (Stills from the film)

The film is a montage of instances and moments filled with ups and downs, curveballs, and swift wins.

Samsung Galaxy Z rolls out a new campaign; features Varun Dhawan, Kiara Advani and Neeraj Chopra

The campaign including multiple digital films shows the celebs explore a more fun and flexible side of their smartphone experience with the Galaxy Z Flip5 and the Z Fold5. (Stills from the films)

The films showcase this trio getting enticed by their new Galaxy Z Flip5 and Z Fold5 devices and ditching their old phones to join the flip side.

WhatsApp’s head Will Cathcart indicates potential introduction of ads

While conversational and generative AI has made a massive movement as an emerging technology, its integration into a platform as widely adopted as WhatsApp could be a pivotal moment for its mainstream adoption. With billions of users already familiar and comfortable with WhatsApp's messaging interface, the barrier to entry for using conversational AI could be significantly lowered. (Representative Image: Dima Solomin via Unsplash)

WhatsApp’s head, Will Cathcart, potentially disclosed the platform’s ad-related intentions. He said WhatsApp will not display ads in the inbox, but the ads might appear in different locations, like Status or Channels.

#BlastFromThePast: Ads that make WAYS’ Sagar Mehta nostalgic

While Coca-Cola picked up the official partner tag, Pepsi picked up the bragging rights. Probably the first instance of a well distributed, large scale ambush marketing campaign in India, it resonated brilliantly with the pulse of the young India then - fed up with ‘official’ things and wanting to break the status quo, writes Sagar Mehta. (Stills from the campaigns)

Sagar Mehta, co-founder and creative chief, What Are You Saying (W.A.Y.S) picks three ads that he enjoyed watching when he was younger and taught him advertising lessons later in life.

Is CGI in advertising becoming an overkill?

CGI has taken centre stage in the ever evolving advertising industry, inspiring brands to craft jaw-dropping, larger-than-life installations that ignite excitement about their products.

The challenge for brands seems to be breaking the clutter and not becoming a me-too brand and joining the rat race for the sake of it.