Advertising – Page 43

Cannes Lions to be held from 17–21 June 2024

Cannes Lions has opened its annual Call for Content which welcomes proposals from anyone, anywhere; and its fully funded talent accelerator programme for women, See It Be It.

GroupM introduces comprehensive post-cookie readiness program testing Google’s privacy sandbox

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

For advertisers who might not be fully prepared for the deprecation of third-party cookies, this program gives participants an opportunity to pave the way for how brands target, optimize, and measure without them.

Dentsu Q3 FY2023 Results: India continues to experience the impact of slower client spend

Group underlying operating profit declined 10.4 percent yoy to JPY 37.5bn. Operating margin declined by 180bp yoy to 13.5 percent. (Representative Image: Jezael Melgoza via Unsplash)

Globally, cost management remains in place with measures such as hiring freezes, lower external spending and reduced travel and entertainment costs.

Fine dining, fast food, and live counters. What’s that got to do with the state of advertising?

"The world had changed so much from the days of the leisurely old diners. Meanwhile customers would often complain while eating at fast-food joints ‘I still remember those amazing meals I used to have at those diners,’ " writes Jitender Dabas while comparing old diners to large networked agencies. (Representative Image: Tim Mossholder via Unsplash)

An analogy between the restaurant and Indian agency businesses that’s alarming and thought provoking at the same time.

DDB Worldwide’s global chief creative officer Ari Weiss moves on

Under Ari Weiss's leadership, DDB was awarded Network of the Year at One Show and at D&AD three years in a row, along with being named 2023 Network of the Year at the Cannes Lions International Festival of Creativity.

Ari Weiss plans to open his own independent agency early next year.

MIB successfully completes special campaign 3.0 on swachhata and disposal of pendency

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

A total of 1013 Outdoor campaigns were conducted. 1972 spots identified and cleaned. 2,01,729 Kg of Scraps disposed of, revenue of Rs. 3.62 Crore earned and space of 29670 Sq ft has been freed. 49,984 files reviewed, out of which 28,574 files were weeded out. 841 e-files were also closed.

Federal Bank’s new Diwali campaign promotes starting saving early

Still from the ad.

The campaign focuses on the importance of starting saving early. ‘Bachane ki aadat bachpan se’ is a campaign that promotes saving from childhood itself to achieve financial independence.

HDFC Mutual Fund highlights parents-children bond in new campaign

The campaign, showcased through a video, draws parallels between the enduring trust shared by parents and their children and the concept of Systematic Investment Plans (SIP). (Stills from the campaign)

The video illustrates how a parent’s relationship with their child mirrors the consistency and reliability of an SIP, emphasizing the long-term commitment and nurturing aspect.

Piramal Capital & Housing Finance highlights the essence of ‘Pehli Diwali’ in new campaign

Conceptualised by The Womb, the film released on Piramal Finance's social media and TV channels captures the essence of "Pehli Diwali" for new homeowners and entrepreneurs. (Stills from the campaign)

The film has been released on Piramal Finance’s social media and TV channels.

ASCI welcomes Zerodha’s initiative to tackle financial misinformation and mis-selling

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Zerodha highlighted the impact of financial misinformation and mis-selling, drawing attention to deceptive practices fueled by social media.