Tag: Advertising

Landor & Fitch is now Landor

The change marks the end of a five-year strategy in which the company expanded its services in consulting, design, and experience.

The brand’s new ultramarine identity is inspired by the transformative power of water and pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San Francisco harbour.

Global media review: Spotify scouts for a new media agency

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

The audio streaming major Spotify’s media mandate is currently handled by IPG Mediabrands’ UM.

Schneider Electric launches new integrated marketing campaign

The unique visuals, inspired by Hollywood horror movies, shed light on how EcoCare solves problems and removes the stress caused by poor maintenance strategies and lack of expert support. (Representative image via Shutterstock)

This campaign addresses one of the major challenges faced by site, maintenance, data center, or facility managers – managing installation downtime.

Joy Personal Care rolls out a campaign featuring its brand ambassador Sushant Divgikar

The DVC presents the Joy Honey and Almond Nourishing Body Lotion, emphasising on its role in nurturing the skin. (Still from the commercial)

With this campaign, Joy Personal Care highlights a message of openness and variety within the realm of beauty. It emphasizes that authentic beauty extends beyond societal expectations and gender norms.

ASCI releases guidelines to ensure fair environmental advertising

One of the guidelines state, "Environmental claims must be based on the full life cycle of the advertised product or service, unless the advertisement states otherwise, and must make clear the limits of the life cycle." (Representative Image: ANGELA BENITO via Unsplash)

Developed by a multi-stakeholder task force, including environmental experts, these guidelines aim to ensure that advertisements are free from greenwashing practices.

Inspired or copied? Google’s new Mr. India ad called out

John Thangaraj, group chief strategy officer, at FCB Group, responded to Krishna's post on LinkedIn. Thangaraj wrote that their film is inspired by a scene from the nineties film Mr. India which starred Anil Kapoor, and if at all there are any similarities in the two works, it is coincidental. (Stills from the Google ad)

A former creative director of Pocket Aces pointed out that FCB India, maker of Google’s latest ad, is frame-by-frame similar to an animated video he created in June 2023.