Advertising – Page 41

Dentsu’s Merkle B2B and Posterscope roll out a 3D anamorphic campaign for Lenovo

It is pertinent to note here that Merkle B2B is the agency on record for Lenovo, overseeing strategy, planning, and buying with a focus on data convergence, performance evaluation, and paid media.

Posterscope India, dentsu India’s Out-of-Home (OOH) specialist agency, has used exclusive and personalized digital screens at prominent advertising locations such as Mumbai, Delhi, and Bangalore airports.

LIC Mutual Fund rolls out a campaign highlighting the features of SIP

The main objective of this campaign is to give maximum visibility to the unique features of SIP and promote its advantages among women, especially those who rely on conventional financial products to park their hard-earned money. (Still from the campaign)

The campaign will highlight the benefits of investing through SIP.

Britannia rolls out a new campaign featuring Ravi Shastri

In collaboration with Mindshare India, Britannia brings together India’s passion for the sport with Ravi Shastri’s expertise offering witty and amusing responses to fans’ questions.

The campaign allows users to engage with Ravi Shastri during the ongoing cricket season and receive ‘Golmaal’ advice through personalized video responses

Baba Ramdev’s Patanjali on SC warning about false claims in ads: Ready for death sentence if found guilty

“The entire country is taken for a ride!,” and the government is "sitting with its eyes closed,” Justice Ahsanuddin Amanullah said. (Image source: YouTube)

Patanjali Ayurved claims it has a “database” of over one crore people, “with real world evidence, preclinical and clinical evidence” of its cures.

Why did Godrej Consumer Products set up an in-house ad agency?

Two years ago, GCPL spent Rs 500 crore globally in media spends, in FY23 it spent a ballpark of Rs 1000 crore. (Representative Image: Dragos Gontariu via Unsplash)

Sudhir Sitapati, MD and CEO of GCPL and CMO Ashwin Moorthy, share their reasons and reactions to the big ad shift in-house with Lightbox.

Crayons Advertising reports Rs 93.62 crore revenue in H1FY24

Crayons continued to bag integrated service duties from marquee clients in the government and private sector, including DGIPR Madhya Pradesh and Invest UP (Government of Uttar Pradesh). During the half-year under review, the company was also instrumental in the National Education Policy program for the Ministry of Education in Delhi. (Representative Image: Wance Paleri via Unsplash)

The company expects to launch its creative studio by the end of this financial year, aiming to create additional inventory and brand integration opportunities.

Healthcare tops as the most violative sector: ASCI

ASCI observed a significant increase in ads directly violating the Drug and Magic Remedies Act of 1954, leading to the issuance of intimations to advertisers advising withdrawal or modification of the advertisement. (Representative Image: National Cancer Institute via Unsplash)

The surge is attributed to a high volume of drug and medicine advertisements on digital platforms.

Misinformation Menace: WhatsApp launches ‘Check the Facts’ campaign to educate users

WhatsApp is encouraging users to double-check information that sounds suspicious or inaccurate – this is key to preventing the spread of misinformation.

While there is no single action that can help prevent the spread of misinformation and fake news online, WhatsApp’s ‘Check the Facts’ campaign serves as a safety guide to fight misinformation, the company shared in a statement.

Misleading Ads: Supreme Court issues stern warning to Baba Ramdev’s Patanjali

A bench comprising Justice Hima Kohli and Ahsanuddin Amanullah said they were not convinced of the plea and have asked Ramdev and Balakrishna to appear once again before the court at the next hearing of the case on April 23. (Image source: Moneycontrol)

Patanjali Ayurved could face fines of up to Rs 1 crore on each product for making false claims and misleading ads against modern medicine.

69 percent of media experts list quality and cost as top considerations for supply path optimization: IAS Study

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

Quality Path Optimization is a powerful tool that helps marketers understand where their dollars are being spent and identify inefficiencies along the supply path while taking impression quality and transparency into account.