Advertising – Page 40

The Advertising Club announces partnership with Mudra Institute of Communications

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The programme is designed to help experienced professionals as well as freshers develop contemporary need of the hour capabilities.

Rajdeepak Das becomes CCO at Publicis Groupe South Asia and chairman, Leo Burnett South Asia

In his new role, Rajdeepak Das will also work closely with the creative, data and technology talent across the Groupe to champion these mandates.

Storyboard18 was the first to report about Rajdeepak Das’s elevation.

Byju’s in trouble over ad: Edtech major Byju’s faces penalty over IAS ads

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

The ed-tech platform faces a penalty of Rs 10 lakh to be paid within 15 days and has been ordered to put a stop to its advertisements.

Is McCann Worldgroup’s Amitesh Rao joining Leo Burnett India as its new chief?: Storyboard18 Exclusive

Amitesh Rao will report into Anupriya Acharya, CEO Publicis Groupe South Asia and will work closely with Rajdeepak Das, chief creative officer, Publicis Groupe India and chairman, Leo Burnett South Asia.

Storyboard18 Insider: Amitesh Rao is likely to join the Publicis Groupe-owned creative agency after Dheeraj Sinha quit to join FCB recently.

This advertising agency is serious about taking care of its people. Here’s how

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

Riya Ahuja, vice president – operations of Gurugram-based Marketing Moves, tells Storyboard18 why the agency gave its employees a day off to recover from Team India’s loss at the ICC Men’s Cricket World Cup, and more.

ASCI urges brands and influencers to be transparent after Orry’s post with CRED violated social media influencer rules

The absence of disclaimers on Orry’s video (has been rectified now) was noteworthy as it violates Advertising Standards Council of India's (ASCI) social media influencer rules. (Image sourced via Instagram - @orry1)

Manisha Kapoor, CEO and secretary general of ASCI thanked vigilant consumers and the media for calling out non disclosures.

BBH India hires Ashwin Palkar as ECD and head of experience

Ashwin Palkar joins from Singapore-based FMCG company Believe Pte Ltd, where he led the creative and digital teams for a portfolio of brands including Zayn, Myza, and The Lafz.

Ashwin Palkar will report to Parikshit Bhattacharya, chief creative officer of BBH India.

Getting the right media mix for marketing is a blend of art and science

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

For media planners, the profusion of options makes it challenging to find the optimal mix of touchpoints for any given media task.

Eye Candy: Eyewear brands in India look at atheistic advertising

According to a report by Statista, the revenue generated by the Indian eyewear market in 2023 is estimated to be $5.58 bn, and it is anticipated to grow by 8.17 percent per annum till 2027. While Lenskart is seen as the OG D2C eyewear startup, in the past couple of years, the likes of John Jabobs, CoolWinks, Specsmakers, EyeMyEye, ClearDekho, and others, have opened up the category. (Stills from ads)

Much like sneakers, watches or clothes, eyewear brands are now amping up the glamour quotient with better products and marketing strategies.

Indian adlanders have mixed feelings about in-house ad agencies. Here’s why

Success stories of in-house ad agencies of brands keep floating around every now and then. Last year, when ed-tech company Byjus' in-house creative agency won a Silver Entertainment Lion at Cannes for its ‘Master’ Ji campaign, it created a lot of positive chatter mainly because it delivered quality work. Restaurant aggregator and food delivery app Zomato, that's known for its moment marketing campaigns, produces most of its work in-house. Its competitor Swiggy has a similar model. (Representational Image: No Revisions via Unsplash)

While one school of thought thinks such agencies help in creative stimulus, others believe it’s just a fancy wrapper to make marketing teams look uber-cool.