Tag: Advertising

IPG Mediabrands India CEO Shashi Sinha is considered a pillar of the ad industry. Here’s why

Shashi Sinha is known for his active presence in various industry bodies, including as the current chairman of BARC, former president of the Ad Club, and former chairman of ABC and MRUC. His involvement in ASCI, and contributions to IRS editions and AAAI, are an indication of his passion for advertising.

Shashi Sinha, CEO of IPG Mediabrands India, will be conferred with the AAAI Lifetime Achievement Award 2023 on December 1. His colleagues Anamika Mehta, Hema Malik, Sanjeev Goyle, Amardeep Singh, Vaishali Verma and Aditi Mishra share memorable notes on their boss.

Rediffusion claims concept imitation over Star Sports’ new ad

In an email dated September 5, 2023, Disney Star specifically commented on both the Mahabharata ideas, saying, "a mythological bend is interesting" and "Let's park this for now due to development and promotion dependency."

Rediffusion presented multiple concepts to Disney Star in August 2023, including two specific ideas for games based on the Mahabharata that were particularly well-received by the Disney Star team.

Flipkart releases new set of ad films under its ‘Kuch Khaas Kamao’ campaign

The campaign revolves around the message of ‘Kuch Khaas Kamao’ conceptualized through two films which emphasizes on the significance of earning trust and building connections while sellers cater to the needs of the customers.  

The campaign revolves around the fact that every purchase by a customer is more than just a transaction for the sellers who sell it on Flipkart. Every order becomes an opportunity for the sellers to be a part of the customer’s journey while they play a crucial role in catering to their needs.

Candidates who crack civil services will no longer be allowed to earn through ads

The Central Consumer Protection Authority (CCPA) stated that the use of Union Public Service Commission (UPSC) exam toppers by these institutes falls under "misleading ads" and "unfair trade practices" of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

CCPA has also sent notices to 20 IAS coaching institutes for misleading ads. Recently, it also imposed a penalty of Rs 10 lakh on Byju’s for such misleading ads. Byju’s, however, disagreed with the order.

Meta updates policies on political ads; advertisers to disclose use of AI in images and videos

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

The rise of AI as a way to supercharge the creation of misleading ads presents a new issue for the social networking giant, which laid off large swaths of its trust-and-safety team as part of its cost-cutting efforts this year.

Uniqlo India scouts for a new creative agency

In 2023, premium content like sports and films were put in front of the paywall and fast products made a massive impact in bringing scale to digital viewership. (Representative Image: My Life Through A Lens via Unsplash)

Nidhi Rastogi, marketing director of the Japanese clothing company said, she is looking for an agency to help shape the brand’s journey in India.