Advertising – Page 38

I thought I’ll quit in a year’s time: Shashi Sinha, AAAI’s 2023 Lifetime Achievement Awardee

Shashi Sinha, CEO of IPG Mediabrands India, gives his distilled take on the report's key findings and what he thinks will be the biggest disruptor for India's media and entertainment industry.

In a special TV interview with Storyboard18, Shashi Sinha, CEO of IPG Mediabrands India, who is being awarded the 2023 AAAI Lifetime Achievement Award for outstanding contributions to the advertising industry, takes us through his journey in the ad business and key defining moments.

Extremely grounded and passionate, former Amul chief R S Sodhi says about IPG Mediabrands India’s Shashi Sinha

“He will always make sure every team member is given the chance to present their ideas and opinions. That’s the sign of a mature leader, which he has been over the years,” says RS Sodhi about Shashi Sinha.

A look at how Sodhi and Sinha worked together for 30 years and solved business problems for one of India’s most loved brands, Amul.

Porsche India invites agencies for a strategic partnership

The German car maker Porsche is doubling down on building its India presence. According to media report, the company is actively looking for investor partners. (Representative Image: Campbell via Unsplash)

The German car marker is looking for an agency to execute, track, and fine-tune its digital campaigns across platforms while focusing on prospecting and lead generation strategies.

X CEO Linda Yaccarino addresses explicit comments Elon Musk hurled at advertisers

Starlink applied for a global mobile personal communication by satellite services (GMPCS) licence in 2022. With this, it will become the third company – after Jio Satellite Communications and OneWeb – to get this licence. (Image source: Moneycontrol)

Disney, Apple, IBM, Comcast, Warner Bros. Discovery, Paramount Global and Lions Gate Entertainment pulled ads from X earlier in November after Musk said he agreed with a social media post accusing “Jewish communities” of pushing “hatred against whites.

Rapido comes up with “5 Nahi Toh 50” campaign to address frustration of customers

Stills from the ad

The ad campaign, featuring female protagonists, introduces Rapido Auto as the solution in a series of three ads.

Pitch imperfect? Social media posts for pitches evoke mixed responses from ad agencies

The results are based on responses from 45 companies, with an estimated annual global ad spend of $60 billion. Seven percent of respondents are spending more than $50m annually on their in-house agencies, the same percentage spend $25-50m, 33 percent spend $5-$25m, 13 percent budget $1m-$5m and 27 percent spend less than $1m. (Representative Image: Tim Mossholder via Unsplash)

Some agencies see this as a tactical play by marketers to warn their existing agencies. Some see these as fishing for free ideas, and feel such posts are mostly unproductive.

Throwback: What’s Onida’s ‘Devil Man’ up to nowadays?

David Whitbread was the model coordinator at Avenues, who, as Kukde puts it, had a ‘cute face’. Whitbread had a thick moustache, and it was quite a task when Avenues asked him to shave it off. Whitbread’s line in his first ad was, “Why do you want to envy a product when you can buy it?” It took Whitbread four to five hours to deliver it. (Stills from an ad)

When Onida was launched in the market, it was known as the ‘poor man’s Sony’. But, with the introduction of the Devil Man in 1984, it immediately struck a chord among the audience and went on to truly define and represent how envious the product Onida was, which was truly the owner’s pride.

Tag: Advertising