Tag: Advertising

Is The Archies trying to be Barbie?

If one takes a closer look at ‘The Archies’ brand collaborations, don’t the above mirror similarities from Barbie’s marketing playbook? (Image source: LinkedIn)

The Archies is all set for release on December 7 on Netflix. Brands have joined the hype bandwagon with collaborations.

Publicis Worldwide India’s Oindrila Roy on why 2023 was a complex year for branding

"It’s a personal belief that only a great culture can nurture great creativity. While we have set some great culture pillars for the agency, in 2024, it’s in the must-do list to help every team member understand the significance of our culture document and live it every day," says Publicis Worldwide India’s Oindrila Roy.

The managing director of Publicis Worldwide India says there were many reasons for this, one among them being consumers’ online communities becoming the go-to source for what they believe is trustworthy opinion.

Truecaller’s in-app publisher, Truecaller Ads expands its offerings to brands

Truecaller’s AI powered Call Recording solution will be available as a part of the brand’s Premium plan, starting at INR 75 per month or INR 529 per year. (Image source: Moneycontrol)

Brands can track the performance of their proprietary ad formats closely, collecting valuable insights on user interactions, engagement rates, and conversion metrics, which further enables future campaign optimization and audience targeting.

Former Dentsu Creative India CCO Aalap Desai launches a new ad agency, TGTHR

Aalap Desai is also into scriptwriting for feature films, web series, and TV shows like MTV Sound Trippin'. Throughout his career, Desai has contributed to comapnies like Disney+ Hotstar, Leo Burnett, JWT, DDB Mudra, Ogilvy, and Ambience Publicis.

Aalap Desai’s journey at Dentsu included being the national creative director at Dentsu McGarry Bowen India and co-heading the creative team at Dentsu Webchutney Mumbai.

2023: Top executive movements in Indian adland

Creative agencies made a few headlines too. Ajay Gahlaut moved out of Dentsu. Bobby Pawar quit advertising. Russell Barrett picked up a new role at TBWA/India. Dheeraj Sinha quit Leo Burnett to join FCB India. (Representative Image: Ryoji Iwata via Unsplash)

A look at CXOs who moved in and out ad agencies, got new roles, and set up new businesses.

Elon Musk now gives Paris Hilton an earful as her company pulls ads from X

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Elon Musk has found himself embroiled in another public dispute — this time with socialite and businesswoman Paris Hilton. This comes in the wake of Musk’s very assertive ‘Go f*** yourself’ tirade against advertisers. All details here.

India eight largest ad revenue market: GroupM

The top industry categories that contributed to the global AdEx in 2023 are CPG, auto, luxury, technology, media and entertainment and digital endemics. (Representative Image: Vidar Nordli-Mathisen via Unsplash)

According to GroupM’s 2023 forecast, the global advertising market is poised for 5.8 percent annual growth at the close of 2023, despite challenges such as inflation, high interest rates, China’s economic slowdown, and lingering pandemic impacts.

Ad veteran Helen Anchan passes away

Helen Anchan retired from advertising in 2003. In 2004, she was bestowed upon with the Lifetime Achievement Award at the Emvies. (Image source: Web)

Former Lintas professionals Prem Mehta and Lynn D’souza remember Helen Anchan as one of the best media planners of her time.

AAAI re-elects Prasanth Kumar as president

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

Rana Barua, Group CEO, Havas Worldwide India was unanimously elected vice-president of the Association.

Nivea has always been a challenger brand in India: Sunil Gadgil, Nivea India

Sunil Gadgil, marketing director, Nivea India stated, "Skincare is a high involvement category. Consumers do not just jump from one brand to another. They have a basket of brands which are acceptable to them, and they're very careful about adding any brand to that basket."

Storyboard18 got in touch with Sunil Gadgil, Marketing Director, Nivea India, who spoke about their recently launched campaign, the 100+ year old brand’s advertising and marketing strategies, and a lot more.