Tag: Advertising

Indian advertising poised for creative growth as brands open up to new media, says Pranav Agarwal, Sociowash

Pranav Agarwal of Sociowash stated, "I feel Indian advertising has a lot of potential for growth both from a creative perspective and business perspective. I feel India will first become the APAC (Asia-Pacific) hub and then it will become a global hub."

Storyboard18 caught up with Pranav Agarwal, co-founder who touched upon the agency’s key achievements this year and his thoughts on key marketing trends and a lot more.

Boycott Zara: The fast fashion brand is drawing flak after dropping its latest campaign, here’s why

The Jacket is part of the brand's Atelier series which it describes as "a limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression". (Representative Image: Highlight ID via Unsplash)

In the Spanish clothing retailer’s latest campaign, the model Kristen McMenamy is seen posing with mannequins wrapped in white cloth and plastic. The campaign is sparking public outrage due to similarity with the Gaza genocide.

Notice Period Catch: What’s an appropriate notice period for outgoing agency executives?

Ad agencies get rocked and shocked when they are hit abruptly by people changes, and don’t typically cope well with these changes, given that the ad business is heavily personality-driven. (Representative image via Unsplash)

With a dearth of good talent, advertising agencies have become rigid with their exit policies. Experts think this is a counterproductive process.

AdEx to see 30-40 percent surge with Q1 2024 political advertising boost: R. Venkatasubramanian

R. Venkatasubramanian stated, "Cultural diversity and diversification of media channels with adoption of the digital revolution has opened up new avenues for advertising. India's passion for cricket and Bollywood has made sports and entertainment marketing a significant avenue for advertisers. The rapid growth of e-commerce players and burgeoning middle class with increased disposable income has created a larger consumer base. E-comm advertisers target this segment with tailored campaigns for products and services, driving the demand for advertising space."

R. Venkatasubramanian, managing director – Havas Play and president -Investments – Havas Media talks about the changing media landscape and the top trends of 2023.

Denim brand Lee appoints Sara Ali Khan as brand ambassador; launches campaign “Lee: Home of the Real Denim”

Sara Ali Khan making an entrance embodying fashion police and donning the ever-so-easy and comfortable denims from Lee makes the audience question their fashion choices and make a mental note to switch over to Lee. (Still from the ad)

The campaign focuses on holistic and self-deprecating humour with stylish, fun and modern women in the forefront.

Progressive portrayals in advertising drive long-term brand equity: Ruchira Jaitly, Diageo India CMO

A study published last year stated that Indian advertisements that highlighted progressive gender roles had a positive impact, measured at 32 percent, in short-term product sales and improved the equity of a brand by 51 percent. (Stills from the ad)

Ruchira Jaitly, chief marketing officer, Diageo India, spoke about progressive portrayals in advertising and marketing communications, trends to watch for in 2024, and more.

Global ad spend to grow by 4.6 percent: Dentsu Forecasts 2024

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Digital continues to rise with 6.5 percent growth in 2024 to reach $442.6 billion and a 58.8 percent of overall spend, with retail media leading the acceleration of investment.

Interactive Avenues’ Amardeep Singh on advertising trends that can take the spotlight in 2024

In 2024, "there will be an increased emphasis on ethical advertising practices and promoting sustainability, as consumers demand greater corporate responsibility and transparency," believes Interactive Avenues’ Amardeep Singh.

According to the CEO of Interactive Avenues, brands will adapt to neuromarketing, decentralised advertising models, and ethical and sustainable advertising in the coming year.