Tag: Advertising

MAdtech Point: What is the price you are willing to pay for your data?

The table is now set at INR 900 /month as the price a consumer is willing to pay for their data, in Europe. The jury is out on adoption, even as we have the next 6 months to validate this pricing particularly when the pricing gets revised upwards from March 2024. (Representative Image: Deeksha Pahariya via Unsplash)

From Nov 2023, Meta will offer the citizens and residents of EU, EEA and Switzerland who use Facebook or Instagram, the choice to continue using its personalised services for free with ads or “subscribe” to stop seeing ads.

Ad volumes on TV see 50 percent jump in H1, Maruti Suzuki tops charts

Maruti Suzuki has been losing its market share in the small cars segment, which for decades it dominated. (Representative Image: Adrian Balasoiu via Unsplash)

As per TAM data, Maruti Suzuki Fronx was an exclusive brand for the period and secured first position with 5 percent share of ad volumes in the first half of the current calendar year.

AMFI asks mutual funds to display only 10-year CAGR return in advertisements

The Securities and Exchange Board of India (SEBI) had noted that some illustrations provided in the advertisements, presentations, brochures and pamphlets were such that they could lead investors to believe that they would be receiving fixed returns for their investments including that of systematic investment plans (SIPs) by demonstrating SWP (Systematic Withdrawal Plan) as a multiple of SIP. (Representative image via Unsplash)

The directive comes after a SEBI observation that AMCs are advertising products with information about financial information, including returns, that could mislead the investors.

Marvel star Scarlett Johansson takes legal action against AI app

The ad posted on X, uses behind the scenes footage of the actress from the sets of her 2021 Marvel film ‘Black Widow’. Image Source: YouTube.com/The Skinny Confidential

Lisa AI, an AI-powered image-generator app, used Johansson’s voice and likeness to promote its services without her permission.

PepsiCo’s Mountain Dew collaborates with Ranveer Allahabadia for the show ‘Mountain Dew Darr Ke Aage Jeet Hai’

Globally acclaimed boxer Mary Kom, musical sensation Krsna, celebrated chef Vikas Khanna, and legendary cricketer Kapil Dev are some of the guests confirmed to be on the season.

The 16-episode series will kick off with ace cricketer Yuvraj Singh as the guest who will be the first to share his ‘Darr Ke Aage Jeet Hai’ story.

Eveready pays tribute to the Goddess of Light through #EvereadyAalorPujo

Eveready’s Aalor Pujo aimed to transcend traditional boundaries by transforming the Maa Durga Idol into a work of art, paying homage to tradition while embracing the possibilities of modern lighting technology. (Stills from the campaign)

#EvereadyAalorPujo used lights in a strategic way that when viewed from a particular angle, all one can see is the Goddess Maa Durga.

Netflix’s new ad-supported plan clocks 15 million active users

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Netflix’s advertising president Amy Reinhard took to a blog to announce this and some other key upcoming offerings.

Dabur Amla highlights fresh perspective of Karwa Chauth in a new campaign

The film showcases Priya Malik's journey with Karwa Chauth, influenced initially by her parents' experiences. Following her marriage, Malik found herself cherishing the smaller gestures associated with the festival. (Stills from the campaign)

With this campaign, Dabur Amla aims to present a fresh perspective, underscoring that Karwa Chauth is a voluntary expression of love and affection, far from being an obligatory ritual.

Gillette launches new ad campaign featuring cricketers Shubman Gill and Shreyas Iyer

“Get a chance to play with the stars” is a digital film that bridges the gap between the fans and their favourite cricketers via this chance provided by the brand. (Images sourced via X and Forbes India)

Gillette Mach3 and Fuzion5 have come up with a campaign titled ‘Play With The Stars’ which is a golden opportunity for select consumers to get a chance to meet their cricketing idols and play a game with them on purchase of Gillette’s Cricket edition pack.