Tag: Advertising

DS Group onboards Atom Network as its creative partner; to handle the brand’s dairy biz

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

The agency was awarded the business after a competitive pitch process.

#BlastFromThePast: DDB Tribal’s Iraj Fraz picks his all-time favourite ads

This week Iraj Fraz, creative head, DDB Tribal picks ads of American Tourister, Sri Lanka Eye Donation Society and India v/s India. Here’s why these ads made a lasting impression on him. (Stills from the ads)

Iraj Fraz, creative head, DDB Tribal shares ads that were ahead of it time and tried to bring in a change through effective storytelling.

WPP promotes Lindsay Pattison to global chief people officer

Lindsay Pattison is currently WPP’s global chief client officer, leading WPP’s relationships with its major clients – a role she has held since 2018. She is responsible for developing and supporting the global client leaders of the company’s largest clients, representing a third of WPP’s revenue.

Lindsay Pattison succeeds Jennifer Remling, who is leaving to become chief people officer at Warner Bros. Discovery.

Philips India introduces its latest festive campaign, #HowIndiaCelebrates

The campaign highlights how the products facilitate personal care rituals that contribute to overall well-being and foster a sense of belonging during such special occasions. The campaign encourages women to confidently embrace their own sense of style in this journey.

By collaborating with influencers across Delhi, Mumbai, Kolkata, Bangalore, Kerala, and Udaipur, the campaign celebrates the cultural diversity of the nation.

Hindustan Unilever increases its ad spends

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

India’s largest spender on advertising wants to maintain its ad spends because of increasing competitive intensity.

MAdtech Point: Metrics in advertising technology must evolve to be more holistic

Privacy regulations are now kicking in and consumer information needs to have consent for advertising, making retail media the most compliant and qualified channel for advertising. Even before we start planning based on engagement, the industry is rapidly moving towards commerce now.(Representative image: rupixen.com via Unsplash)

The metric that really matters for advertising is holistic channel planning, where we measure readership, viewership, engagement and transaction, all on a common estimated universe.

Why it’s critical for ad agencies to sometimes say ‘no’ to clients

As Seth Godin beautifully puts it, “If you’re not proud of it, don’t serve it. If you can’t do a good job, don’t take it on. The short run always seems urgent, and a moment where compromise feels appropriate. But in the long run, it’s the good ‘no’s that we remember.” (Representative Image: Max Böhme via Unsplash)

Taking on work way beyond their capacity is a chronic mistake many ad agencies make. Both agency founders and clients are guilty of being passive witnesses when this happens.

Power at play: The economics of gaming platform advertising

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

The combination of mobile-based gaming and in-game advertising presents a powerful way for brands to effectively reach their target audiences.