Advertising – Page 48

Dentsu announces to combine the capabilities of iProspect and Sokrati

Jarek Ziebinski comes with over three decades of experience in marketing, media, and advertising. (Representative Image: Vardan Papikyan via Unsplash)

The combined services will lay down the provisions for integrated performance media marketing and programmatic solutions.

Everything you wanted to know about pitch advisors but were afraid to ask

Pitch advisors are familiar with agency operations, their talent, background with other clients, their capabilities, and of course, cost structures. (Representative Image: JESHOOTS.COM via Unsplash)

Pitch advisors are a new breed of consultants who are category experts, investors, and fractional chief marketing officers, who come onboard to guide brands in picking the right advertising agency.

Zivame brings out Check Yourself Out campaign to raise breast cancer awareness

The "Check Yourself Out" campaign has taken shape across Zivame's network of 165+ stores throughout India. Zivame has placed Pink Ribbons and co-branded stickers, on the mirrors in their fitting rooms.

Zivame harnesses mirrors to encourage women to perform self-examinations for early breast cancer detection.

Prestige Group rolls out Dussehra campaign; touches upon home buying anxiety

The campaign draws parallels to home buying anxiety often faced by prospective homeowners. (Still from the campaign)

The campaign celebrates the spirit of Dussehra of triumphing good over evil.

We now have stability: Harsha Razdan, CEO South Asia, Dentsu

Harsha Razdan, CEO South Asia, Dentsu, said, "The first thing was stabilising Denstu, making people feel comfortable, making them feel that there's someone who is going to listen to them. A lot of things happened in the last two and a half years, and there's a lot of confusion between the region and the global team and what they were trying to interpret as India."

Harsha Razdan says much has happened at the agency group in the last two and a half years, but his mandate is to mould a new Dentsu.

Connected TV advertising hits a sixer: Cricket World Cup and festive season lift ad spends by 30 percent

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

Investing in CTV advertising during the festive season brings distinct advantages of interactivity and personalised content delivery, enhancing engagement and relevance.

Bindis back after Backlash: Nalli Silks in ad controversy after netizen’s outrage over bindi-less models

As soon as the ad went viral, ‘No bindi no business’ soon began to trend. Also, this led to a section of people divided on ‘X’. (Image source: @shaileshbrahm via X)

The brand recently released an advertisement that showed a model decked up in an elegant saree without a bindi.

PepsiCo’s Lay’s rolls out ‘No Lay’s, No Game’ campaign featuring brand ambassador Mahendra Singh Dhoni

As Dhoni knocks on different doors, he is received by a series of delightful reactions, ranging from astonishment to exhilaration and even frantic searches for Lay's. (Stills from the campaign)

In the TVC, Mahendra Singh Dhoni embarks on a unique quest, going door-to-door to check if fans have Lay’s stocked up at home while they enjoy every heart-pounding boundary, every nail-biting wicket, and every cheer-worthy moment on the field.

Shashi Sinha to get AAAI Lifetime Achievement Award 2023

In a leadership span of 25 years, Shashi Sinha progressed from being the head of Media at FCB Ulka to the CEO of all media units under IPG Media Brands in 2013.

Media veteran Shashi Sinha will join the ranks of past recepients like Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey and Sam Balsara, among others.

The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain

Gunjit Jain says that toothpaste penetration in India has reached 100 percent. Almost 100 percent of India’s households have a toothpaste at home.

Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.