The Dharampal Satyapal Group (DS Group), a multi-business corporation, has onboarded Atom Network as their creative partner for the brand’s dairy business. The mandate includes handling the creative duties for the company’s brands Ksheer and Ovino and to focusing on ideas and experiences that will accelerate their position in the market. Atom was awarded the business after a competitive pitch process.
The current product line-up under the Ksheer brand includes an array of offerings such as cow and desi ghee, fresh milk, chaach, masala chaach, dahi, paneer, sweets, flavoured milk, dairy whitener, and sweet lassi.
Commenting on the development, Rajeev Jain, senior vice president, corporate marketing at DS Group, said, “It is an exciting time for the Dairy business and we seek to take the Ksheer and Ovino brands to the next level with breakthrough storytelling and creativity that will resonate with the consumers. Atom Network addressed the objective with its strategy and creativity, pairing an industry outlook with local cultural relevance, which is critical to our markets. We are excited to begin working together.”
Abhik Santara, CEO of Atom Network added, “We are happy to work with the DS Group and it’s a great opportunity for us to do some clutter breaking work for Ksheer and Ovino and we hope to fully utilize our credentials on FMCG brands to create sustained brand equity for both the brands.”